如何通过灰色关键词排名和谷歌竞价在外贸市场中脱颖而出
外贸独立站引流策略：免费与付费渠道的完美结合
Many people think that driving traffic to a foreign trade independent website is too difficult because you need to find every visitor yourself. In fact, there are many ways to attract traffic to foreign trade independent websites. Free methods include Google SEO, social media posts, and emerging platforms like TikTok. Paid methods include Google Ads, Facebook Ads, and TikTok Ads.
为什么免费流量不容忽视？
Many people resist free traffic not because they don't like it, but because they think it comes too slowly and is too difficult. Of course, if you are very familiar with advertising and want to make profits quickly, you might skip free traffic. However, the reality is that most people are not good at advertising and keep losing money on ads. In this case, free traffic becomes the only option.
谷歌自然排名的误区与真相
Many people think that to get Google organic traffic for a foreign trade website, you must create content, and creating content means constantly writing articles. This is a misconception. Google organic ranking includes: articles, product pages, product category pages, and the homepage - not just articles.
英文内容创作其实没那么可怕
When it comes to writing articles, many people shake their heads - how can they do it if they don't even understand English? First, we need to understand that most of the English articles we need to write are just objective descriptions about products, not English novels that involve emotional descriptions. The difficulty is not as scary as imagined.
什么样的产品适合写文章？
1. 解决用户痛点的产品
Products that solve user pain points: Because there are pain points and needs, users will search on Google for solutions. For example: "How to clear pipe blockage" (monthly search volume 720, SEO difficulty 32). We can write multiple articles around pipe cleaning and recommend our products in the articles. Many such products are available on AliExpress, and you can choose dropshipping at the beginning.
2. 普通产品的内容策略
Ordinary products: Some products themselves do not solve users' pain points, and users will not search for "how to" etc. on Google. In this case, how should we find topics? For example, for "couple rings," we can write about: What are couple rings called? Which finger do couple rings go on? Which brand is best for couple rings? Is 5 months too early for a promise ring? However, it should be noted that the conversion rate of such articles is often not high, usually less than 1%, because users may just want to get some information rather than decide to place an order immediately, and they do not face urgent pain points.
产品寻找平台推荐
1. 速卖通
AliExpress: Dropshipping is often inseparable from AliExpress. We can browse various products on it, especially some promotional channels on the homepage. Sometimes it is recommended to visit the AliExpress website on your mobile phone, because the mobile terminal can show many interesting products that are not visible on the computer.
2. 外贸杂货铺
Foreign trade general stores: General store websites are always my favorite to browse. As mentioned in my previous articles, we can often find potential products from general stores, whether for running ads or doing SEO.
成功案例分享：博客引流网站
案例1: Upon careful analysis, we can see that the website's traffic almost all comes from the blog, that is, through writing articles to obtain traffic. The article with the most traffic attracted 17,683 visitors in March.
案例2: In fact, many people know that blogs can drive traffic, and the effect is good, but often they don't know how to write, or they can persist in writing one or two articles, but it is difficult to write systematically. The difficulty lies in how to organize a systematic writing theme direction and how to arrange the layout and internal links of these articles.
