出口旧衣服找非洲客户？谷歌竞价推广这些天坑类目要避开！
出口旧衣服找非洲客户？谷歌竞价推广这些天坑类目要避开！
Export Used Clothes to Africa? Avoid These High-Risk Categories in Google Ads!
万圣节产品的市场现状：根据易芽数据显示，往年7-8月万圣节产品搜索量开始上升，10月达到顶峰。但今年卖家反馈销量同比下降三分之一，市场价格同样下滑。
Halloween Market Trends: Data shows Halloween product searches typically rise from July-August, peaking in October. However, sellers report 33% lower sales this year with significant price drops.
季节性产品的四大风险：
Four Major Risks of Seasonal Products:
1. 销售周期短 - 万圣节产品旺季仅1个月，需要精准把握推广时机
1. Short Sales Window - Halloween products have just 1-month peak season requiring precise timing
2. 库存管理难 - 热销需空运补货，滞销则面临清仓压力
2. Inventory Challenges - Hot items need air shipping while slow movers face clearance pressure
3. 竞争激烈 - 关键词"helloween outdoor"等大词CPC竞价高，老卖家低价清库存
3. Fierce Competition - High CPC for keywords like "helloween outdoor" with veterans clearing old stock
4. 高退货率 - 装饰性产品实用性低，亚马逊116天退货政策加剧风险
4. High Return Rates - Decorative items have low utility, worsened by Amazon's 116-day return policy
其他高风险类目包括：
Other High-Risk Categories:
- 节日装饰品 Holiday Decorations
- 低端电子产品 Low-end Electronics
- 季节性服装 Seasonal Apparel
选品建议：
Product Selection Tips:
1. 使用易芽选品工具分析BSR和New Release榜单
1. Use analytics tools to study BSR and New Release rankings
2. 通过关键词挖掘（如"dash cam"）分析用户画像和使用场景
2. Conduct keyword research (e.g. "dash cam") to understand user profiles
3. 评估市场规模、历史趋势和CPC竞价等关键指标
3. Evaluate market size, historical trends and CPC bids
结论：热门类目并非完全不能做，但需要专业的数据分析和供应链优势。
Conclusion: Popular categories aren't impossible but require strong data analysis and supply chain advantages.
