跨境电商出海第一步：独立站建设势在必行
当前跨境电商主要有两种运营模式：平台运营（如亚马逊、eBay）和独立站建设。知名企业通常双管齐下，而中小微企业则面临选择难题。
There are currently two main operation models for cross-border e-commerce: platform operation (such as Amazon, eBay) and independent website construction. Well-known enterprises usually adopt both approaches, while SMEs face difficult choices.
平台运营的现状：
Current situation of platform operation:
- 流量红利消失，广告成本上升
- Traffic dividends disappear, advertising costs rise
- 产品同质化严重，价格战激烈
- Serious product homogenization, fierce price war
- 平台规则严格，封号风险大
- Strict platform rules, high risk of account suspension
独立站的优势：
Advantages of independent websites:
- 自主性强，不受平台约束
- Strong autonomy, not bound by platforms
- 独享流量，无需与他人竞争
- Exclusive traffic, no need to compete with others
- 展示企业品牌，增强客户信任
- Display corporate brand, enhance customer trust
独立站运营策略：
Independent website operation strategies:
可以通过谷歌SEO、谷歌竞价以及社交媒体推广等方式进行运营。
Can be operated through Google SEO, Google Ads and social media promotion.
政府政策支持：
Government policy support:
跨境电商9710出口模式落地，独立站建设成为企业出海的基础条件。
The implementation of cross-border e-commerce 9710 export model makes independent website construction a basic condition for enterprises going global.
结论：
Conclusion:
在数字化营销时代，建设多语言独立站已成为跨境电商出海的必然选择。
In the era of digital marketing, building multilingual independent websites has become an inevitable choice for cross-border e-commerce.
