2023年值得关注的5个新兴DTC品牌及谷歌竞价推广方法
2023年值得关注的5个新兴DTC品牌及谷歌竞价推广方法
5 Emerging DTC Brands to Watch in 2023 & Google Ads Promotion Methods
随着DTC模式（直接面向消费者）的兴起，越来越多的品牌开始绕过传统零售商，直接与消费者建立联系。消费升级和数字技术的普及加速了这一趋势，同时也带来了更激烈的市场竞争。
With the rise of DTC (Direct-to-Consumer) model, more brands are bypassing traditional retailers to connect directly with consumers. The popularity of consumption upgrade and digital technology has accelerated this trend, while also bringing fiercer market competition.
谷歌竞价推广方法 | Google Ads Promotion Methods
1. 搜索广告(Search Ads)：针对品牌关键词和产品关键词投放
2. 购物广告(Shopping Ads)：展示产品图片和价格
3. 展示广告(Display Ads)：在谷歌展示网络投放图片/视频广告
4. 视频广告(Video Ads)：通过YouTube推广品牌
5. 再营销广告(Remarketing Ads)：针对网站访客进行二次营销
01 Hilma - 女性跑鞋品牌
由马拉松运动员Brooke Torres创立，提供三维尺寸系统，售价159美元左右。品牌已筹集300万美元资金，网站访问量快速增长。
Founded by marathon runner Brooke Torres, offers 3D sizing system with price around $159. The brand has raised $3 million and seen rapid website traffic growth.
02 Topicals - 科学护肤品牌
2021年收入增长3倍，获得1000万美元A轮融资。官网月流量20万，90%来自搜索和直接访问。
Revenue tripled in 2021, secured $10 million Series A funding. Monthly website traffic 200k, 90% from search and direct visits.
03 Fishwife - 罐头海鲜品牌
2022年网站流量同比增长207%，月访问量6-8万。自然搜索占比90%，转化率高。
Website traffic grew 207% YoY in 2022, monthly visits 60-80k. Organic search accounts for 90% with high conversion rate.
04 K18 - 护发科技品牌
TikTok视频观看量超110亿，社交媒体营销效果显著。2022年网站访问量增长107%。
TikTok videos garnered over 11 billion views, outstanding social media marketing results. Website visits grew 107% in 2022.
05 Fly By Jing - 中式调味品品牌
2022年网站增长68%，月访问量13万。产品从酱料延伸到周边商品，在全食超市等渠道销售。
Website grew 68% in 2022, monthly visits 130k. Products range from sauces to merchandise, sold in Whole Foods etc.
这些新兴DTC品牌的成功经验表明：精准定位、产品创新和数字化营销是关键。谷歌竞价推广作为重要的获客渠道，可以帮助品牌快速扩大影响力。
The success of these emerging DTC brands shows: precise positioning, product innovation and digital marketing are key. Google Ads promotion as important customer acquisition channel can help brands expand influence quickly.
