权威的贸易公司找客户和厂家，谷歌为什么还有广告推广？外贸网站推广有多少种方式？
随着外贸网站推广的蓬勃发展，外贸人做生意不能闷头做。小部分公司建立了自己的网站进行外贸网站推广，大部分则依托B2B、B2C平台。那么，除此之外，外贸人还通过哪些手段让更多人知道他们的店铺或进行推广呢？
With the rapid development of foreign trade website promotion, businesses can no longer operate in isolation. While a small number of companies have built their own websites for promotion, most rely on B2B and B2C platforms. So, what other methods do foreign trade professionals use to increase visibility?
在外贸行业高速发展的今天，越来越多的外贸公司开始形成以企业网站为核心，结合SEO、付费广告、B2B/B2C平台、社交平台等推广方式的整合营销模式，也就是现在流行的"全网营销"概念。
In today's rapidly developing foreign trade industry, more companies are adopting integrated marketing strategies centered around corporate websites, combining SEO, paid ads, B2B/B2C platforms, and social media - what's now called "omnichannel marketing".
目前外贸人常用的推广方式
Common Foreign Trade Promotion Methods
1. 外贸展会：90年代至2010年前，展会是首屈一指的推广方式。那时只要能拿到展位，订单就有保障。但现在许多客户通过互联网找供应商，展会效果大不如前，且费用高昂。
1. Trade Shows: From the 1990s to early 2010s, trade shows were the premier promotion method. Just securing a booth guaranteed orders. But now with clients finding suppliers online, shows are less effective and more expensive.
2. 谷歌付费广告：投入就有流量，见效快，灵活性强，适合营销型外贸网站，落地页转化效果好。
2. Google Ads: Guaranteed traffic with fast results, highly flexible, ideal for marketing-oriented foreign trade sites with strong landing page conversion.
3. B2B平台：15-20年前，在B2B发布商品信息就能获得订单。但现在平台自身流量不足，同质化竞争严重。
3. B2B Platforms: 15-20 years ago, simply posting products on B2B platforms guaranteed orders. Now platforms lack organic traffic and face severe homogenized competition.
4. 外贸软件类：如外贸开发信、EDM邮件营销工具。优易化自主研发的免费EDM工具效果不错。
4. Foreign Trade Software: Like cold email and EDM tools. YouEhua's self-developed free EDM tool performs well.
5. 海外社交媒体：对生产批发型企业，只有Google+能有效获取OEM客户，整体推广效果一般。
5. Overseas Social Media: For manufacturers/wholesalers, only Google+ effectively attracts OEM clients, with overall limited promotion impact.
主流外贸网站推广手段总结
Summary of Main Foreign Trade Promotion Methods
现代外贸推广更多通过网络营销进行，包括：自建外贸网站、谷歌广告、邮件营销、博客论坛推广、搜索引擎优化、目录黄页、B2B/B2C平台，以及新兴的外贸本土化营销渠道。
Modern foreign trade promotion primarily uses digital marketing including: building foreign trade websites, Google Ads, email marketing, blog/forum promotion, SEO, directory listings, B2B/B2C platforms, and emerging localized marketing channels.
如需系统制定外贸推广方案，可通过优易化网站联系我们专业的海外营销专家，我们将提供一对一定制化服务。
For systematic foreign trade promotion solutions, contact our overseas marketing experts through YouEhua for personalized one-on-one services.
