2024深圳眼镜消费周盛大开幕：横岗眼镜品牌走向国际舞台
【经济日报讯】12月24日，以"视界无限•镜享精彩"为主题的2024深圳眼镜消费周在龙岗区隆重开幕。本次活动创新采用"品牌集结+艺术呈现+美食汇集"的复合模式，为消费者提供"逛、游、吃、购、娱"全链条高端消费体验。
On December 24th, the 2024 Shenzhen Eyewear Consumption Week themed "Infinite Vision • Enjoy the Glasses" grandly opened in Longgang District. The event adopted an innovative "brand gathering + art presentation + food collection" model, providing consumers with a high-end consumption experience covering "shopping, touring, dining, purchasing, and entertainment".
作为深圳传统优势产业，横岗眼镜产业自1980年代发展至今，已形成完整产业链，年产量超1.25亿副，产品出口全球120多个国家和地区，占据全球中高端眼镜市场50%份额，享有"眼镜王国"美誉。
As a traditional advantageous industry in Shenzhen, Henggang's eyewear industry has developed a complete industrial chain since the 1980s, with an annual output of over 125 million pairs, exporting to more than 120 countries and regions, occupying 50% of the global mid-to-high-end eyewear market share, earning the reputation of "Eyewear Kingdom".
龙岗区横岗街道办事处副主任张蓉表示："横岗拥有设计端和商贸端双重优势，正全力推动产业向品牌化、高端化、智能化转型。"本次活动特别设置8大市集分区、30个特色摊位，吸引包括设计番、新视代眼科等知名企业参与。
Zhang Rong, Deputy Director of Henggang Subdistrict Office, stated: "Henggang has dual advantages in design and commerce, and is making every effort to promote the transformation of the industry towards branding, high-end and intelligent development." The event specially set up 8 market zones with 30 characteristic booths, attracting participation from well-known enterprises including Design Fan and New Vision Eye Hospital.
消费者可现场体验MR/XR混合现实技术，参与年货采购、文创体验、美食鉴赏等多元活动。活动通过"艺术+商业"的创新形式，全面展示横岗眼镜品牌实力，助力提升国际市场影响力。
Consumers can experience MR/XR mixed reality technology on site, and participate in various activities including New Year shopping, cultural creativity experiences, and food tasting. Through the innovative form of "art + commerce", the event comprehensively demonstrates the strength of Henggang eyewear brands and helps enhance their international market influence.
（本文图片由邹羽涵拍摄）
(Photos by Zou Yuhan)
