深圳最佳APP推广策略及外贸客户开发指南
01 如何寻找潜在客户
开发客户的首要任务是精准定位目标客户群体。我们可以通过以下渠道收集客户信息:
- 搜索引擎(Google/Bing等)
- B2B平台(阿里巴巴/环球资源等)
- 行业展会资料
- 海关进出口数据
- 产品图片反向搜索
收集的基础信息应包括:公司名称、所在地、联系方式、联系人等。更深入的信息收集还应包括:产品行业类别、客户规模及市场分析报告等。
01 How to Find Potential Customers
The primary task of customer development is to accurately identify target customer groups. We can collect customer information through the following channels:
- Search engines (Google/Bing, etc.)
- B2B platforms (Alibaba/Global Sources, etc.)
- Industry exhibition materials
- Customs import and export data
- Reverse image search
The basic information collected should include: company name, location, contact information, contact person, etc. More in-depth information collection should also include: product industry category, customer size and market analysis reports.
02 客户分类策略
收集潜在客户信息后,需要进行科学分类以提高开发效率。分类标准可参考:
- A类客户:精准匹配产品线(如专门销售同类产品)
- B类客户:相关行业客户(如销售同类目不同产品)
- C类客户:相关领域客户(如同属大行业但不同细分)
以毛绒泰迪熊玩具为例:专门销售泰迪熊的客户归为A类,销售毛绒玩具的归为B类,销售儿童玩具的归为C类。
02 Customer Classification Strategy
After collecting potential customer information, scientific classification is needed to improve development efficiency. Classification criteria may include:
- Class A Customers: Exact product match (e.g. specializing in the same product)
- Class B Customers: Related industry customers (e.g. selling different products in same category)
- Class C Customers: Related field customers (e.g. same broad industry but different segments)
Take plush teddy bear toys as an example: customers specializing in teddy bears are classified as Class A, those selling plush toys as Class B, and those selling children's toys as Class C.
深圳APP推广建议
在深圳进行APP推广时,建议采用多渠道整合营销策略:
- 应用商店优化(ASO)
- 社交媒体营销(微信/微博)
- 搜索引擎广告(Google Ads)
- 本地线下推广活动
Shenzhen APP Promotion Suggestions
For APP promotion in Shenzhen, we recommend adopting a multi-channel integrated marketing strategy:
- App Store Optimization (ASO)
- Social media marketing (WeChat/Weibo)
- Search engine advertising (Google Ads)
- Local offline promotion activities
