TikTok Shop放宽美国跨境自运营入驻标准 吸引更多优质商家
【亿邦原创】 近日，TikTok Shop更新了美国跨境自运营模式的入驻标准，大幅降低门槛，向更广泛的商家群体开放平台。 [EBRUN Original] Recently, TikTok Shop updated the entry standards for its US cross-border self-operation model, significantly lowering the threshold to open the platform to a wider range of merchants.
根据官方数据显示，2024年第一季度，TikTok Shop美国跨境活跃商家数量环比增长超过40%。 According to official data, in the first quarter of 2024, the number of active cross-border merchants on TikTok Shop in the US increased by more than 40% quarter-on-quarter.
6月初，TikTok Shop跨境电商推出了"亿元俱乐部"专项政策，旨在帮助跨境自运营商家快速提升美国市场GMV。此次入驻标准调整，将进一步吸引优质商家入驻平台。 In early June, TikTok Shop launched the "Billion Yuan Club" special policy to help cross-border self-operated merchants quickly increase GMV in the US market. This adjustment to entry standards will further attract quality merchants to the platform.
新入驻标准要点： 此次招商面向具有中国内地或香港主体，且具备美国本地仓储物流能力的商家。商家只需满足以下任一条件： Key points of new entry standards: This recruitment targets merchants with mainland China or Hong Kong entities and US local warehousing and logistics capabilities. Merchants only need to meet any of the following conditions:
- 亚马逊自运营商家（店铺评分≥4，经营≥3个月，健康分≥250） Amazon self-operated merchants (store rating ≥4, operation ≥3 months, health score ≥250)
- 亚马逊供货商家（近6个月有供货记录） Amazon supply merchants (supply records in last 6 months)
- eBay/Walmart商家（年GMV＞50万美元，经营≥3个月） eBay/Walmart merchants (annual GMV >$500k, operation ≥3 months)
- Walmart供货商家（近6个月有供货记录） Walmart supply merchants (supply records in last 6 months)
- 独立站商家（Trustpilot评分＞3.8，海外社媒粉丝≥1万） Independent site merchants (Trustpilot rating >3.8, overseas social media followers ≥10k)
值得注意的是，新政策取消了此前对亚马逊商家200万美元年GMV的要求，这将吸引更多中小型卖家入驻。 Notably, the new policy removes the previous $2M annual GMV requirement for Amazon merchants, which will attract more small and medium-sized sellers.
随着入驻门槛降低，预计将有更多来自亚马逊、eBay、Walmart和独立站的跨境卖家加入TikTok Shop，形成更加多元化的卖家生态系统。 With lower entry barriers, more cross-border sellers from Amazon, eBay, Walmart and independent sites are expected to join TikTok Shop, forming a more diversified seller ecosystem.
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