2024年TikTok Shop东南亚跨境入驻新政策及操作指南
随着跨境电商的蓬勃发展，TikTok Shop东南亚市场在2024年推出了多项利好政策，特别是针对中国跨境卖家的入驻条件进行了重要调整。
With the rapid development of cross-border e-commerce, TikTok Shop Southeast Asia market has introduced several favorable policies in 2024, with significant adjustments made to the entry requirements for Chinese cross-border sellers.
TK东南亚入驻要求 | TikTok Shop Southeast Asia Entry Requirements
1. 开放地区 | Available Regions
新加坡、菲律宾、泰国、越南、马来西亚
Singapore, Philippines, Thailand, Vietnam, Malaysia
2. 企业营业执照入驻 | Business License Entry
• 拥有中国内地或中国香港注册的合法企业营业执照
• 企业营业执照需要注册满14天
• 新增无电商经验商家入驻通道
• Possess a legally registered business license from mainland China or Hong Kong
• The business license must be registered for at least 14 days
• New entry channel for merchants without e-commerce experience
3. 个体户营业执照入驻 | Individual Business License Entry
• 拥有中国内地注册的合法个体户营业执照
• 营业执照需注册满6个月
• 需要主流跨境或国内第三方平台经营经验
• 店铺评分≥4.3或好评率≥90%
• Possess a legally registered individual business license from mainland China
• The license must be registered for at least 6 months
• Requires experience in mainstream cross-border or domestic third-party platforms
• Store rating ≥4.3 or positive review rate ≥90%
入驻流程 | Entry Process
1. 普通入驻 | Regular Entry
第一步：进入官方注册店铺并登陆账号
第二步：选择市场和入驻方式
第三步：资质认证（个体户需上传第三方平台运营证明）
第四步：补充基础信息
第五步：缴纳店铺保证金
Step 1: Visit the official registration page and log in
Step 2: Select market and entry method
Step 3: Qualification certification (individual businesses need to upload third-party platform operation proof)
Step 4: Complete basic information
Step 5: Pay store deposit
2. 邀请码入驻 | Invitation Code Entry
第一步：访问TikTok Shop Seller Center
第二步：进入学习中心查看入驻流程
第三步：选择官方定邀并填写问卷
第四步：等待邮箱通知
Step 1: Visit TikTok Shop Seller Center
Step 2: Check entry process in Learning Center
Step 3: Select official invitation and complete questionnaire
Step 4: Wait for email notification
专业建议 | Professional Advice
跨境电商运营TikTok需要注重账号培养，建议：
• 准备多个TikTok账号进行筛选
• 使用AdsPower等工具进行自动化养号
• 降低多账号关联风险
For cross-border e-commerce operation on TikTok, account cultivation is crucial. Recommendations:
• Prepare multiple TikTok accounts for screening
• Use tools like AdsPower for automated account maintenance
• Reduce multi-account association risks
