领先的宁波SEO推广：谷歌推广竞价解析与关键词挖掘实战(2022最新)

领先的宁波SEO推广：谷歌推广竞价解析与关键词挖掘实战(2022最新)

Premium Ningbo SEO Services: Understanding Google Ads & Keyword Research Strategies (2022 Update)

谷歌推广竞价是什么意思？

What is Google Ads Bidding?

谷歌推广竞价(Google Ads)是谷歌提供的付费广告服务，广告主通过竞价方式获得关键词排名。当用户搜索相关关键词时，广告会出现在搜索结果页面的显著位置。

Google Ads is a pay-per-click advertising service where advertisers bid on keywords. When users search for those keywords, the ads appear in prominent positions on search results pages.

如何挖掘谷歌关键词？

How to Research Google Keywords?

方法一：Google Trends谷歌趋势分析

Method 1: Google Trends Analysis

以"Makeup"为例，我们可以看到：

Taking "Makeup" as an example, we can observe:

1. 每年10月30日左右搜索热度达到峰值（万圣节期间）

1. Search volume peaks around October 30th each year (Halloween season)

2. 趋势图下方会显示相关话题和搜索词，这些都是优质关键词

2. Related topics and queries below the trend chart provide excellent keyword opportunities

方法二：Google搜索下拉框

Method 2: Google Search Suggestions

在搜索框输入主关键词后：

When typing main keywords in search box:

1. 自动显示的下拉建议都是高相关长尾词

1. Auto-suggestions show highly relevant long-tail keywords

2. 页面底部的"相关搜索"也值得关注

2. "Related searches" at page bottom are also valuable

方法三：Google Search Console

Method 3: Google Search Console

在Performance面板中可以发现：

In Performance report you can find:

1. 网站实际获得展示的关键词

1. Actual keywords triggering impressions for your site

2. 用户搜索但未点击的关键词机会

2. Missed opportunities from searched-but-not-clicked keywords

3. 潜在的排名提升空间

3. Potential ranking improvement areas

宁波SEO专家提示：结合这三种方法，可以建立全面的关键词库，为SEO和竞价推广提供数据支持。

Ningbo SEO Tip: Combining these three methods helps build comprehensive keyword libraries for both SEO and PPC campaigns.