欧盟要求谷歌拆分广告业务 | 科技巨头再陷反垄断风波
欧盟要求谷歌拆分广告业务 | 科技巨头再陷反垄断风波
EU Demands Google to Divest Ad Business | Tech Giant Faces New Antitrust Storm
最新动态：当地时间6月14日，欧盟反垄断监管机构发布重磅声明，要求谷歌出售或分拆部分数字广告业务，这是欧盟首次对科技巨头发出"业务拆分令"。
Latest Update: On June 14 local time, EU antitrust regulators issued a landmark statement demanding Google sell or divest parts of its digital advertising business, marking the first time the EU has ordered a tech giant to break up its operations.
欧盟委员会初步调查报告指出，谷歌涉嫌滥用在线广告市场主导地位，具体表现为：
The EU Commission's preliminary investigation report alleges that Google abused its dominant position in the online advertising market, specifically by:
• 限制第三方公司获取用户数据
• Restricting third-party access to user data
• 将关键数据留作自用
• Reserving key data for its own use
• 通过技术手段打压竞争对手
• Using technical means to suppress competitors
欧盟竞争事务专员玛格丽特·维斯塔格表示："我们担心谷歌可能非法扭曲了在线广告行业的市场竞争。"
EU Competition Commissioner Margrethe Vestager stated: "We are concerned that Google may have illegally distorted competition in the online advertising industry."
根据法新社报道，若谷歌最终被认定垄断且拒绝整改，可能面临全球年收入10%的天价罚款（2022年谷歌母公司Alphabet年收入为2828亿美元）。
According to AFP reports, if Google is ultimately found to be monopolistic and refuses to make changes, it could face a staggering fine of up to 10% of its global annual revenue (Alphabet's 2022 revenue was $282.8 billion).
谷歌方面迅速回应称不同意调查结果，强调其广告技术费用透明且符合行业标准。值得注意的是，这已是谷歌第四次面临欧盟反垄断处罚，此前三起案件累计罚款超过80亿欧元。
Google quickly responded by disagreeing with the findings, emphasizing its advertising technology fees are transparent and meet industry standards. Notably, this is Google's fourth antitrust case with the EU, with previous three cases resulting in fines exceeding €8 billion.
除欧盟外，英国竞争与市场管理局(CMA)也在对谷歌广告技术展开调查，相关诉讼正在进行中。这场全球范围内的科技监管风暴正在持续升级。
Beyond the EU, the UK's Competition and Markets Authority (CMA) is also investigating Google's ad technology, with related litigation underway. This global tech regulatory storm continues to escalate.
