Google留痕霸屏：国货出海新策略与极致供应链的完美结合
在当今数字化时代，Google留痕霸屏已成为品牌出海不可或缺的营销策略。在5月23日举办的"Link the World·2024品牌全球化营销增长峰会"上，小乔科技&映趣科技创始人兼CEO潘忠剑分享了国货出海的成功经验，特别强调了极致供应链与流量洼地的双重优势。
In today's digital era, Google retention screen dominance has become an indispensable marketing strategy for brands going global. At the "Link the World·2024 Global Brand Marketing Growth Summit" held on May 23rd, Pan Zhongjian, founder and CEO of Xiaoqiao Technology & Yingqu Technology, shared successful experiences of Chinese brands going global, particularly emphasizing the dual advantages of extreme supply chain and traffic opportunities.
潘忠剑提出了独特的"海陆空"三维打法，其中Google留痕霸屏策略在空军层面发挥着关键作用：通过TikTok、YouTube等内容平台形成高势能宣发，再由传统电商平台承接转化，最终进入线下渠道。
Pan proposed a unique "air-land-sea" three-dimensional approach, where the Google retention screen dominance strategy plays a crucial role at the air force level: creating high-potential promotion through content platforms like TikTok and YouTube, then leveraging traditional e-commerce platforms for conversion, finally entering offline channels.
映趣科技的成功案例证明，Google留痕霸屏与极致供应链的结合能够创造显著的市场优势。公司在俄罗斯已占据超过40%的线上市场份额，在东南亚多个国家的TikTok平台成为类目第一。
Yingqu Technology's success demonstrates that the combination of Google retention screen dominance and extreme supply chain can create significant market advantages. The company has captured over 40% of the online market share in Russia and ranked first in the shaver category on TikTok platforms in multiple Southeast Asian countries.
在供应链建设方面，潘忠剑强调："没有工厂的品牌是纸老虎。"映趣科技在浙江衢州拥有占地两百多亩的工厂，这种深度的供应链把控为Google留痕霸屏策略提供了坚实的后端支持。
Regarding supply chain development, Pan emphasized: "Brands without factories are paper tigers." Yingqu Technology operates a 200+ acre factory in Quzhou, Zhejiang, providing solid backend support for the Google retention screen dominance strategy.
通过精准的定价策略——"一天工资原则"，结合Google留痕霸屏的营销方法，映趣科技成功在不同市场建立了品牌认知。潘忠剑认为："品牌是一个结果，是由广泛的认知和良好的口碑构成的结果。"
Through precise pricing strategy—"one-day salary principle"—combined with the Google retention screen dominance marketing approach, Yingqu Technology has successfully established brand recognition in different markets. Pan believes: "Brand is a result, composed of widespread recognition and good reputation."
展望未来，Google留痕霸屏将继续在国货出海战略中扮演重要角色。潘忠剑总结道："不必过度吹嘘科技，把产品做好、把货卖好就是一家厉害的公司。"这种务实的态度与有效的Google留痕霸屏策略相结合，为国货品牌全球化提供了可复制的成功模式。
Looking ahead, Google retention screen dominance will continue to play an important role in Chinese brands' global strategies. Pan concluded: "There's no need to over-hype technology. Making good products and selling them well makes a great company." This pragmatic attitude combined with effective Google retention screen dominance strategies provides a replicable success model for Chinese brands' globalization.
