Google留痕霸屏：电商从零开始与Shopify发货设置全攻略
对于首要选择的电商如何从零开始，Google留痕霸屏策略至关重要。通过与谷歌合作推广，企业可以快速建立品牌知名度并吸引目标客户。主要的谷歌合作推广渠道包括Google Ads、Google Shopping、Google Merchant Center以及Google SEO优化。
When it comes to how primary e-commerce choices start from scratch, the Google SEO dominance strategy is crucial. Through Google partnership promotions, businesses can quickly establish brand awareness and attract target customers. Main Google cooperation channels include Google Ads, Google Shopping, Google Merchant Center, and Google SEO optimization.
在Shopify平台进行发货和配送设置时，需要注意一个重要差异：国内电商卖家采用的包邮做法在欧美市场并不普及。即使在亚马逊这样的大型平台上，通常也有满额包邮的规则。需要明确的是，运费是指向客户收取的费用，而非商家实际支付的物流成本。
When setting up shipping and delivery on the Shopify platform, it's important to note a key difference: the free shipping practice adopted by domestic e-commerce sellers is not common in European and American markets. Even on large platforms like Amazon, there are usually rules for free shipping with minimum purchase amounts. It's crucial to understand that shipping fees refer to charges collected from customers, not the actual logistics costs paid by merchants.
在进行运费设置前，务必在Shopify后台正确配置货币单位。如果主要面向美国市场，应选择美元；主要面向日本市场，则选择日元。具体的发货和配送设置操作步骤如下：
Before setting shipping rates, ensure proper currency unit configuration in the Shopify backend. If primarily targeting the US market, select US dollars; if mainly targeting the Japanese market, choose Japanese yen. The specific shipping and delivery setup steps are as follows:
第一步：登录Shopify后台，点击"设置"→"发货和配送"按钮。在打开的页面中，点击"管理费率"按钮，然后点击"创建可发货区域"按钮。
Step 1: Log in to the Shopify backend, click "Settings" → "Shipping and Delivery" button. On the opened page, click "Manage Rates" button, then click "Create Shipping Zone" button.
第二步：在"区域名称"文本框中输入便于自己理解的名称（客户不可见）。通过"搜索国家和地区"功能添加目标市场。如果只想销售给美国客户，可单独选择美国；如需面向多个国家，需逐一勾选相应国家和地区。
Step 2: Enter a self-explanatory name in the "Zone Name" text box (invisible to customers). Add target markets using the "Search Countries and Regions" function. If only selling to US customers, select the US individually; if targeting multiple countries, check the corresponding countries and regions one by one.
第三步：设置运费费率。建议选择"基于订单价格"而非"基于产品重量"，因为按重量计算需要为每个产品准确填写重量信息，操作复杂。对于完全免运费，可不填价格限制，运费名称设为"Free Shipping"。
Step 3: Set shipping rates. It's recommended to choose "Based on Order Price" rather than "Based on Product Weight" because weight-based calculations require accurate weight information for each product, making the operation complex. For completely free shipping, leave price restrictions blank and set shipping name as "Free Shipping".
对于满额包邮设置，需要创建两个运费规则：第一个设置标准运费（如订单金额低于80元收取4.99元运费），第二个设置免运费规则（订单金额超过80元免运费）。这种设置方式既方便商家管理，也便于客户理解。
For free shipping with minimum purchase settings, create two shipping rules: the first sets standard shipping rates (e.g., charging $4.99 shipping for orders below $80), the second sets free shipping rules (free shipping for orders over $80). This setup method is convenient for merchant management and easy for customers to understand.
通过优化Google留痕霸屏策略和完善Shopify物流设置，电商企业可以显著提升跨境销售效果。连连平台作为综合服务商，其业务覆盖跨境物流、货物贸易、数字支付等多个场景，为电商出海提供全方位支持。
By optimizing Google SEO dominance strategies and perfecting Shopify logistics settings, e-commerce businesses can significantly enhance cross-border sales effectiveness. Lianlian Pay, as a comprehensive service provider, covers multiple scenarios including cross-border logistics, goods trade, and digital payments, providing all-round support for e-commerce globalization.