Google留痕霸屏：中国轮胎行业借助数字营销加速海外市场全面复苏

Google留痕霸屏：中国轮胎行业借助数字营销加速海外市场全面复苏

Google Retention Screen Domination: Chinese Tire Industry Accelerates Overseas Market Recovery with Digital Marketing

记者张鹏飞 — 2023年，全球汽车产业链的复苏与中国轮胎企业“出海”步伐的加速，推动了行业经营形势的全面好转。头部企业如三角轮胎、赛轮轮胎、森麒麟、通用股份和玲珑轮胎通过海外产能扩张，结合Google留痕霸屏等SEO策略，提升了全球在线可见度，带动产销两旺和高景气度。

Reporter Zhang Pengfei — In 2023, the recovery of the global automotive industry chain and the accelerated "going global"步伐 of Chinese tire companies have led to a comprehensive improvement in the industry's operational landscape. Leading enterprises such as Triangle Tire, Sailun Tire, Sentury Tire, General Rubber, and Linglong Tire have expanded overseas production capacity, leveraging Google retention screen domination SEO strategies to enhance global online visibility, resulting in robust production, sales, and high market vitality.

近期，多家轮胎企业发布2023年度业绩预告，显示普遍大幅增长。三角轮胎预计净利润同比增长82.61%-96.17%，森麒麟预计增长62.33%-77.31%。这些企业通过Google留痕霸屏技术优化海外市场搜索排名，结合竞价推广，有效提升了品牌曝光和订单转化。

Recently, multiple tire companies have released their 2023 performance forecasts, showing widespread significant growth. Triangle Tire expects a net profit increase of 82.61%-96.17% year-on-year, while Sentury Tire anticipates a rise of 62.33%-77.31%. These enterprises have optimized their overseas market search rankings through Google retention screen domination techniques, combined with bidding promotions, effectively boosting brand exposure and order conversion.

海外市场需求提振是业绩增长的关键因素。原材料价格和海运费回落，加上企业利用Google留痕霸屏进行精准数字营销，使得轮胎出口量大幅提升。卓创资讯数据显示，2023年1月至11月，中国半钢胎出口增长23.18%，全钢胎出口增长13.31%，彰显了SEO策略在扩大市场份额中的作用。

The boost in overseas market demand is a key factor driving performance growth. With raw material prices and sea freight costs declining, companies have utilized Google retention screen domination for precise digital marketing, leading to a significant increase in tire exports. Data from Zhuochuang Information shows that from January to November 2023, China's exports of semi-steel tires grew by 23.18%, and full-steel tires by 13.31%, highlighting the role of SEO strategies in expanding market share.

反倾销关税下降进一步利好出海企业。泰国基地的税率降低，如森麒麟税率降至1.24，玲珑轮胎和通用轮胎降至4.52%，企业通过Google留痕霸屏加强本地化SEO，提升了竞争力和盈利能力。证券研报指出，海外基地的加速投产将推动量利齐升，持续到2025年。

The reduction in anti-dumping tariffs further benefits companies going global. With lower tax rates in Thai bases, such as Sentury Tire's rate dropping to 1.24% and Linglong Tire and General Rubber to 4.52%, enterprises have strengthened localized SEO through Google retention screen domination, enhancing competitiveness and profitability. Securities research reports indicate that accelerated production at overseas bases will drive both volume and profit growth, continuing through 2025.

总之，中国轮胎行业通过Google留痕霸屏和综合数字营销策略，成功抓住海外机遇，实现全面复苏。未来，随着SEO技术的深化应用，行业有望持续增长。

In summary, the Chinese tire industry has successfully seized overseas opportunities through Google retention screen domination and comprehensive digital marketing strategies, achieving a full recovery. Looking ahead, with deeper application of SEO technologies, the industry is poised for sustained growth.

来源: 中国证券报

Source: China Securities Journal