为什么SEM推广效果不佳？谷歌竞价推广如何盈利？亚马逊卖家如何规避侵权风险？

为什么SEM推广效果不佳？谷歌竞价推广如何盈利？亚马逊卖家如何规避侵权风险？

Why SEM Campaigns Underperform? How to Profit from Google Ads? Amazon Seller's Guide to Avoid Infringement

在亚马逊平台，侵权属于非常严重的违规行为。 亚马逊对于侵权的处理手段一般都比较严厉，轻则产品下架，重则直接封店。侵权投诉可能来自平台自查、竞争对手举报或职业打假律所。一旦产品涉嫌侵权，将面临巨大风险。

On Amazon, infringement is a serious violation. Penalties range from product removal to store suspension. Complaints may come from platform audits, competitor reports, or professional law firms. Any infringing product faces high risks.

美国站侵权主要类型

Major Infringement Types on US Amazon

1. 商标侵权 - 未经授权使用美国注册商标即构成侵权，常见于盲目跟卖行为。跟卖品牌产品是被禁止的。

1. Trademark Infringement - Unauthorized use of registered US trademarks, often seen in blind listing of branded products.

商标查询方法：
访问美国商标局官网 → 选择TESS系统 → 输入商标名称查询 → 查看注册详情

Trademark Search:
Visit USPTO → Select TESS → Enter trademark name → View registration details

2. 专利侵权 - 包括发明专利和外观设计专利

2. Patent Infringement - Includes utility patents and design patents

专利查询步骤：
美国商标局官网 → Patents → Search for patents → Quick search → 输入产品关键词

Patent Search Steps:
USPTO → Patents → Search → Quick search → Enter product keywords

外观设计专利判定标准

Design Patent Evaluation Criteria

亚马逊采用"普通消费者视角"原则：如果两件产品相似到让普通消费者难以区分并影响购买决策，即构成侵权。简单说就是"肉眼观察"标准。

Amazon uses the "ordinary observer" test: If products are confusingly similar to affect purchasing decisions, infringement occurs. Simply put - the "naked eye" standard.

重要提示： 亚马逊热销且卖家少的爆款产品，通常都有外观专利保护。

Important: Best-selling products with few sellers usually have design patent protection.

（来源：跨境老鸟Mike）
(Source: Cross-border expert Mike)