宁波谷歌竞价推广：第一的SEM推广方案与SEO站外推广技巧
对于网站SEO站外推广，通常主要有两种情况：一是提升网站排名，二是增加网站流量。
For off-page SEO promotion, there are generally two main scenarios: improving website rankings and increasing website traffic.
一、提升网站排名 | Improving Website Rankings
通常来说，SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：
Generally speaking, the main way to improve website rankings through off-page SEO is link building. Common link building methods include:
- 内容营销 | Content Marketing
如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。
If your site has a certain traffic base, you can focus on content as king, using high-quality original content to encourage effective sharing by visitors. - 行业投稿 | Industry Guest Posting
向行业权威站点，以及同行网站进行投稿，从而获取外链稳步增长。
Submit articles to authoritative industry sites and peer websites to steadily increase backlinks. - 软文发布 | Sponsored Content Publishing
在新闻源站点进行投放文章，从而促使搜索引擎对软文中链接提高信任度。
Publish articles on news source sites to increase search engine trust in the links within the content. - 制作链接诱饵 | Creating Link Baits
收集可利用资源进行外链建设，比如SEO教程、实用小工具、行业分析报告等。
Collect usable resources for link building, such as SEO tutorials, practical tools, industry analysis reports, etc. - 友情链接交换 | Link Exchange
交换链接是外链建设的常规做法，需要重点查看换链接站点的网站权重等指标。
Link exchange is a common practice in link building, requiring careful evaluation of metrics like website authority.
二、增加网站流量 | Increasing Website Traffic
- 社交网络 | Social Media
利用新媒体平台获取网站流量，有利于提升品牌词的搜索量。
Utilize social media platforms to drive traffic, which helps increase brand keyword searches. - 电子邮件 | Email Marketing
电子邮件营销仍然是中小企业传达信息的重要途径。
Email marketing remains an important channel for SMEs to communicate information. - 问答推广 | Q&A Promotion
合理利用高流量问答平台如知乎、百度知道进行推广。
Effectively utilize high-traffic Q&A platforms like Zhihu and Baidu Zhidao for promotion. - 付费推广 | Paid Promotion
快速获取流量的途径包括SEM、网站联盟、DSP等。
Quick traffic acquisition methods include SEM, website alliances, DSP, etc.
值得提醒的是，付费推广落地页的设计十分重要，流量引导入口、跳出页面、如何转化都需要认真的设计。
It's worth noting that the design of paid promotion landing pages is crucial, requiring careful planning for traffic entry points, exit pages, and conversion strategies.
