中国智能宠物用品如何"拿下"欧美市场？小壹智能的全球化战略解析
中国智能宠物用品企业正加速出海布局，小壹智能作为行业代表之一，其发展轨迹折射出中国制造向智能创新的转型之路。2023年，该公司跨境业务实现1.5亿元销售额，并以每月50%的速度增长。
From traditional manufacturing to smart innovation, Xiaoyi Smart represents the transformation of Chinese pet product companies. In 2023, its cross-border sales reached 150 million yuan with a monthly growth rate of 50%.
从传统制造到智能创新的转型
Transformation from Traditional Manufacturing to Smart Innovation
创始人龚袁2016年偶然进入宠物行业，最初从事传统宠物用品OEM/ODM生产。2018年敏锐转向智能宠物用品赛道，组建专业研发团队，三年内开发20多款产品。
Founder Gong Yuan entered the pet industry by chance in 2016, initially engaged in OEM/ODM production of traditional pet products. In 2018, he strategically shifted to smart pet products, forming a professional R&D team and developing over 20 products within three years.
智能猫砂盆成为全球爆款
Smart Litter Box Becomes Global Hit
2020年推出的智能猫砂盆集自动清洁、紫外线消毒、远程控制等功能于一体，迅速成为国内外电商平台爆款，目前占据全球2%市场份额。公司计划通过新工厂将年产能提升至220万台。
The smart litter box launched in 2020 integrates automatic cleaning, UV disinfection, and remote control functions, quickly becoming a bestseller on domestic and international e-commerce platforms, currently holding 2% of the global market share. The company plans to increase annual production capacity to 2.2 million units through new factories.
中外品牌的不同市场策略
Different Market Strategies of Chinese and Foreign Brands
中国品牌如小壹智能注重全产业链控制，通过自建工厂降低成本；小佩宠物采用"产品+耗材"模式增加复购；乐木骆则通过性价比策略抢占市场份额。
Chinese brands like Xiaoyi Smart focus on full industrial chain control to reduce costs through self-built factories; PETKIT adopts a "product + consumables" model to increase repurchase; Petlibro captures market share through cost-effective strategies.
全球智能宠物用品市场前景
Global Smart Pet Products Market Outlook
据Global Market Insights预测，全球宠物技术市场规模将从2022年的50亿美元增长至2032年的350亿美元，年复合增长率超过15%。北美和欧洲分别占据46%和22%的市场份额。
According to Global Market Insights, the global pet technology market is projected to grow from $5 billion in 2022 to $35 billion by 2032, with a compound annual growth rate exceeding 15%. North America and Europe account for 46% and 22% of the market share respectively.
随着中国智能宠物用品企业加速出海，这场全球市场的竞争才刚刚开始。产品创新、供应链优化和品牌建设将成为制胜关键。
As Chinese smart pet product companies accelerate their global expansion, the competition in this global market has just begun. Product innovation, supply chain optimization, and brand building will be the keys to success.
