宠物智能品牌鸟语花香获近亿元融资 全球化布局加速
36氪独家消息｜宠物智能用品品牌「鸟语花香」近日完成近亿元A+轮融资，由老股东纳爱斯集团和中金资本旗下基金追投。这是继2022年8月融资后，该品牌获得的又一轮重要资金支持。
Exclusive from 36Kr｜Pet smart products brand "Birds & Flowers" recently completed a Series A+ funding round of nearly 100 million yuan, with follow-on investments from existing shareholders Nice Group and CICC Capital. This marks another significant funding support following their August 2022 financing.
资金将重点用于：
- 产品创新研发
- 供应链整合升级
- 品牌全球化布局
- 市场推广
Funding will focus on:
- Product innovation R&D
- Supply chain integration and upgrade
- Global brand expansion
- Market promotion
供应链优势：自建工厂保障核心竞争力
Supply Chain Advantage: Self-built Factories Ensure Core Competitiveness
鸟语花香是业内首家自建完整供应链的智能宠物用品品牌，拥有6000+㎡专业厂区，并与家电及3C行业头部工厂达成战略合作。这种垂直整合模式带来三大优势：
- 知识产权完全自主
- 生产效率提升30%
- 成本控制能力增强
Birds & Flowers is the industry's first smart pet products brand with self-built complete supply chain, operating 6000+㎡ professional factory area and establishing strategic partnerships with leading home appliance and 3C manufacturers. This vertical integration model brings three major advantages:
- Complete intellectual property independence
- 30% improvement in production efficiency
- Enhanced cost control capability
产品创新：六大产品线满足多元需求
Product Innovation: Six Product Lines Meet Diverse Needs
品牌已完成从四大基础产品线到六大产品体系的升级，SKU数量达600+个。核心创新产品包括：
- 灰鲸F2宠物无线饮水机：7L大容量+40天无线续航
- 御风H4智能高速烘干箱：15分钟快速烘干+6重降噪
- 小智M1饮食一体机：首创喂食饮水二合一设计
The brand has upgraded from four basic product lines to six comprehensive systems with 600+ SKUs. Key innovative products include:
- Gray Whale F2 Wireless Water Fountain: 7L capacity + 40-day wireless operation
- Wind Rider H4 Smart Dryer: 15-minute quick drying + 6-layer noise reduction
- Smart M1 All-in-One Feeder: Pioneering integrated feeding and drinking design
全球化布局：30+国家市场覆盖
Global Expansion: Coverage in 30+ Countries
目前品牌已建立：
- 北美、南欧、澳洲等重点区域仓配体系
- 与亚马逊云合作的全球化云端服务
- 30+国家代理商网络
- 海外独立站+主流电商平台直营店
Current global infrastructure includes:
- Warehouse systems in key regions including North America, Southern Europe and Australia
- Global cloud services in partnership with AWS
- Agent network across 30+ countries
- Overseas independent website + direct stores on mainstream e-commerce platforms
市场表现：海外单月GMV已突破百万美元，喂养类产品稳居天猫/京东TOP3，饮食一体机上线即售出3000+台。
Market Performance: Overseas monthly GMV has exceeded $1 million, feeding products maintain TOP3 positions on Tmall/JD, with all-in-one feeder selling 3000+ units upon launch.
