外贸订单获取与谷歌竞价推广完全指南 - 新手必看
寻找优质外贸订单平台是出口企业成功的第一步。目前市场上主流的外贸B2B平台包括：
• 阿里巴巴国际站(Alibaba International) - 全球最大的B2B交易平台，拥有海量国际买家资源
• 环球资源(Global Sources) - 专注电子产品领域的专业外贸平台
• 中国制造网(Made-in-China.com) - 中国本土优质供应商聚集地
Finding quality foreign trade platforms is the first step to success for export enterprises. The mainstream B2B platforms in the market include:
• Alibaba International - The world's largest B2B marketplace with massive international buyer resources
• Global Sources - Professional foreign trade platform specializing in electronic products
• Made-in-China.com - Gathering place for high-quality Chinese suppliers
谷歌竞价推广五大黄金法则
Five Golden Rules for Google Ads
1. 关键词精准定位策略
• 使用Google Keyword Planner工具深度分析行业关键词
• 优先选择转化率高的长尾关键词(如"定制LED显示屏供应商")
• 定期更新关键词库，保持竞争力
1. Precise Keyword Targeting Strategy
• Use Google Keyword Planner for in-depth industry keyword analysis
• Prioritize long-tail keywords with high conversion rates (e.g. "custom LED display supplier")
• Regularly update keyword database to maintain competitiveness
2. 高转化广告文案撰写技巧
• 标题突出核心卖点(价格/质量/交期)
• 描述中包含具体数据(如"10年出口经验")
• 添加行动号召(CTA)语句
2. High-Conversion Ad Copywriting Techniques
• Highlight core selling points in titles (price/quality/delivery)
• Include specific data in descriptions (e.g. "10 years export experience")
• Add call-to-action (CTA) statements
预算与效果优化建议
Budget & Performance Optimization Tips
新手预算设置：
• 初期每日预算建议$50-$100
• 测试期(1-2个月)后根据ROI调整
• 采用智能出价策略提高效率
Beginner Budget Setting:
• Recommended initial daily budget: $50-$100
• Adjust based on ROI after testing period (1-2 months)
• Adopt smart bidding strategies to improve efficiency
落地页优化关键点：
• 页面加载速度控制在3秒以内
• 产品图片清晰，参数详细
• 联系方式醒目易找
Landing Page Optimization Keys:
• Page loading speed within 3 seconds
• Clear product images with detailed specifications
• Contact information prominent and easy to find
专家建议：采用多渠道整合营销策略，将平台运营与自主推广相结合，3-6个月即可建立稳定的外贸订单渠道。
Expert Advice: Adopt an integrated multi-channel marketing strategy, combining platform operations with independent promotion, to establish stable foreign trade order channels within 3-6 months.
