2024年中国鲜切花行业分析：价格下行与产业升级并存
作者 | Author: 晓白 | Xiao Bai
2024年对中国鲜切花从业者来说是充满挑战的一年。持续多年的好行情逐渐转淡，鲜切花价格进入下行通道。
2024 has been a challenging year for China's cut flower industry practitioners. The favorable market conditions that lasted for years are gradually fading, and cut flower prices have entered a downward trend.
价格下行明显 成本压力巨大 | Significant Price Decline and Cost Pressure
以产量占全国70%以上的云南为例，2023年下半年行情已现下降趋势，2024年1月后价格更是快速下滑。往年价格下降多发生在3月后，但今年2月就出现超低价格。
Taking Yunnan (accounting for over 70% of national production) as an example, the market showed a downward trend in the second half of 2023, and prices dropped rapidly after January 2024. In previous years, price declines mostly occurred after March, but this year saw ultra-low prices as early as February.
2024年2月，昆明国际花卉拍卖中心(KIFA)鲜花均价仅1.25元/支，斗南国际花卉产业园区对手交易均价低于1元/支。而2023年这两个数字都接近或超过2元。
In February 2024, the average price at Kunming International Flower Auction Center (KIFA) was only 1.25 yuan/stem, while the average price at Dounan International Flower Industrial Park was below 1 yuan/stem. In 2023, both figures were close to or exceeded 2 yuan.
面积保持稳定 产量质量上升 | Stable Planting Area with Increased Yield and Quality
云南省统计数据显示，2022-2023年鲜切花种植面积稳定在35万亩，2023年产量约189.9万支。2024年1-11月KIFA供货量增加约10%，斗南供货量增加8%，花易宝平台销售增长近30%。
Statistics from Yunnan Province show that the planting area of cut flowers remained stable at 350,000 mu in 2022-2023, with 2023 production reaching about 1.899 million stems. From January to November 2024, KIFA's supply increased by about 10%, Dounan's supply increased by 8%, and Huayibao platform's sales grew by nearly 30%.
现代化设施的普及是产量增长的主要原因。KIFA总经理冯怀斌表示，2023年种植端最突出特点是现代化种植手段的普及，如水肥一体自动化控制系统、加热系统等。
The popularization of modern facilities is the main reason for the yield growth. Feng Huaibin, general manager of KIFA, said that the most prominent feature of the planting end in 2023 was the popularization of modern planting methods, such as integrated water and fertilizer automation control systems and heating systems.
消费引领品种 时尚推动产业 | Consumption Guides Varieties, Fashion Drives Industry
2024年玫瑰、康乃馨、百合等主流品类依然以复古、清新、香味为主线，过于艳丽的常规品种热度下降，线条感强的小众花卉受到青睐。木本切枝、切叶、切果大量进入市场。
In 2024, mainstream varieties like roses, carnations and lilies still followed the trends of retro, fresh and fragrant styles. Overly bright conventional varieties declined in popularity, while niche flowers with strong lines became favored. Woody cuttings, foliage and fruit branches entered the market in large quantities.
北京兰中农商总经理袁向阳认为，花卉是时尚产业的一部分。今年《玫瑰的故事》热播带动黄玫瑰价格涨了3倍，这就是时尚的力量。
Yuan Xiangyang, general manager of Beijing Lanzhong Agricultural Business, believes that flowers are part of the fashion industry. This year's hit drama "The Story of Roses" drove up the price of yellow roses by three times, demonstrating the power of fashion.
出海成为选择 国货仍需努力 | Export as an Option, Domestic Products Need Improvement
2024年中国国际花展上，"一带一路"国家采购商明显增加。1-11月海关数据显示，俄罗斯、哈萨克斯坦等国从中国进口鲜切花数量自2022年起每年以10倍级增长。
At the 2024 China International Flower Show, buyers from Belt and Road countries increased significantly. Customs data from January to November shows that imports of Chinese cut flowers by Russia, Kazakhstan and other countries have grown tenfold annually since 2022.
但中国切花产品要适应大规模出口，仍需在品种权保证、植物检疫等方面做出努力。袁向阳建议在产地建立专门的出口生产基地。
However, for Chinese cut flowers to adapt to large-scale exports, efforts are still needed in variety rights protection and plant quarantine. Yuan Xiangyang suggests establishing specialized export production bases in origin areas.
尽管2024年价格下行让从业者倍感压力，但业内人士普遍保持乐观。花易宝计划明年提升时间效率，为更多花店提供更好服务。KIFA总经理冯怀斌表示，花卉产业仍处于正增长周期。
Although the price decline in 2024 has put pressure on practitioners, industry insiders generally remain optimistic. Huayibao plans to improve time efficiency next year to provide better services to more florists. KIFA's general manager Feng Huaibin stated that the flower industry is still in a positive growth cycle.
