2024速卖通半托管模式爆火：跨境电商新风口解析
跨境电商行业近期最热门的话题莫过于速卖通推出的"半托管"模式。据雨果跨境报道，2024年以来，速卖通对这一模式进行了重磅加码，推出多项补贴政策，吸引大量卖家踊跃报名。
The hottest topic in the cross-border e-commerce industry recently is AliExpress' "semi-managed" model. According to reports from Hugo Cross-Border, since 2024, AliExpress has significantly boosted this model with multiple subsidy policies, attracting a large number of sellers to sign up.
在招商会现场，卖家热情高涨，甚至出现"一座难求"的景象。不少来自TEMU、Shein等平台的核心卖家都表现出浓厚兴趣。一位3C类目卖家表示："相比其他平台的全托管，速卖通半托管的利润更高。"
At the investment promotion conference, sellers showed great enthusiasm, with the scene being "standing room only". Many core sellers from platforms like TEMU and Shein showed strong interest. A 3C category seller said: "Compared with full-managed models on other platforms, AliExpress' semi-managed model offers higher profits."
速卖通半托管四大核心优势
Four Core Advantages of AliExpress Semi-Managed Model
1. 佣金减免：半托管商品入仓100%全免，JIT发货享受50%减免
2. 发货补贴：春节期间准时发货每单最高补贴2元
3. 提前放款：热门商品入仓可提前放款60%
4. 费用全免：上门揽收、仓内操作、仓租全免
1. Commission reduction: 100% exemption for semi-managed goods in warehouse, 50% reduction for JIT shipping
2. Shipping subsidies: Up to 2 yuan subsidy per order for on-time delivery during Spring Festival
3. Early payment: 60% advance payment for hot products in warehouse
4. Fee exemption: Free pickup, warehouse operations and storage
行业分析人士指出，速卖通此举旨在提升平台物流标准，解决传统POP卖家与全托管卖家在物流服务上的差距。半托管模式下，商家仍保留货权和运营权，只需使用半托管模板发布商品。
Industry analysts pointed out that AliExpress aims to improve logistics standards and bridge the logistics service gap between traditional POP sellers and fully-managed sellers. Under the semi-managed model, merchants still retain ownership and operation rights, only needing to use semi-managed templates to list products.
成功案例：三个月实现日销万单
Success Story: Achieving 10,000 Daily Orders in Three Months
触手科技是首批尝试半托管的商家之一。负责人陈名顺表示："半托管没有想象中复杂，主要是物流升级，其他运营方式不变。"该公司仅用三个月就实现日销破万单，目前正将仓库从1800平扩建至5000平。
Touch Technology was one of the first merchants to try the semi-managed model. Manager Chen Mingshun said: "The semi-managed model is not as complicated as imagined, it's mainly a logistics upgrade with other operations remaining unchanged." The company achieved over 10,000 daily orders in just three months and is currently expanding its warehouse from 1,800 square meters to 5,000 square meters.
随着速卖通持续加码投入，半托管咨询量环比增长5倍，有望成为2024年跨境电商的新增长点。对于传统跨境卖家而言，这可能是补齐物流短板、提升竞争力的重要机遇。
With AliExpress' continued investment, semi-managed inquiries have increased fivefold month-on-month, and it is expected to become a new growth point for cross-border e-commerce in 2024. For traditional cross-border sellers, this may be an important opportunity to improve logistics and enhance competitiveness.
