中国网文出海:全球1.5亿粉丝的文化"新三样"
中国网络文学以其瑰丽的想象、精彩的故事和强烈的代入感,正在全球范围内掀起一股阅读热潮。数据显示,中国网文已拥有超过1.5亿海外用户,覆盖200多个国家和地区。
Web novels from China, with their magnificent imagination, exciting stories and strong sense of immersion, are sparking a global reading frenzy. Statistics show that Chinese web novels now have over 150 million overseas users, covering more than 200 countries and regions.
世界四大文化现象之一
One of the World's Four Major Cultural Phenomena
从2005年开始外文出版授权,到2017年起点国际上线规模化翻译,再到2020年全球内容生态开放平台建立,中国网文出海经历了出版授权、翻译出海、模式出海三个阶段,现已进入"全球共创IP"新阶段。
Starting from foreign publishing authorization in 2005, to the launch of Webnovel in 2017 for large-scale translation, and then to the establishment of a global content ecosystem open platform in 2020, the overseas expansion of Chinese web novels has gone through three stages: publishing authorization, translation export, and model export, and has now entered a new stage of "global co-creation of IP".
据《2022中国网络文学蓝皮书》显示,中国已向海外输出网文作品16000余部,其中实体书授权超5000部,上线翻译作品9000余部。《许你万丈光芒好》等9部作品海外阅读量破亿。
According to the "2022 China Web Literature Blue Book", China has exported more than 16,000 web novel works overseas, including more than 5,000 authorized physical books and more than 9,000 translated works online. Nine works including "You Shine Brighter Than the Sun" have exceeded 100 million overseas reads.
"直给式叙事"的全球魅力
The Global Appeal of "Direct Narrative"
中国网文为何能在全球"圈粉"?网络作家一梦黄粱分析:"我们在人物设定与快节奏叙事上形成了独特的'反好莱坞式叙事'。主角往往天然强大,全程无敌,每一章都有高潮和爽点。"
Why can Chinese web novels attract global fans? Web novelist Dreaming of Millet analyzed: "We have formed a unique 'anti-Hollywood narrative' in terms of character setting and fast-paced storytelling. The protagonists are often naturally strong and invincible throughout, with climaxes and exciting points in every chapter."
东方式仙侠世界给全球读者带来极大震撼。据统计,英语世界已出现大量对应中国修仙文化的新词汇,如"金丹期"(Golden Core Stage)、"元婴期"(Nascent Soul Stage)等。
The Eastern-style immortal world has greatly shocked global readers. According to statistics, a large number of new terms corresponding to Chinese cultivation culture have appeared in the English-speaking world, such as "Golden Core Stage" and "Nascent Soul Stage".
AI加速网文"一键出海"
AI Accelerates "One-Click Export" of Web Novels
重庆市网络作家协会常务副主席韩路荣指出,网文出海呈现四大趋势:AI翻译加速、全球共创、社交共读和产业融合。"特别是AI的发展,是网络文学出海的重大利好。"
Han Lurong, executive vice chairman of Chongqing Web Writers Association, pointed out four trends in the overseas expansion of web novels: AI translation acceleration, global co-creation, social reading together and industrial integration. "Especially the development of AI is a major benefit for the overseas expansion of web novels."
2023年,中国网络文学出海市场规模超40亿元。专家表示,网文出海是中国文化软实力崛起的重要体现,但也需注意本地化问题,尊重不同国家的文化习俗。
In 2023, the overseas market size of Chinese web novels exceeded 4 billion yuan. Experts said that the overseas expansion of web novels is an important manifestation of the rise of China's cultural soft power, but it is also necessary to pay attention to localization issues and respect the cultural customs of different countries.
