外贸网站如何高效推广并防止垃圾询盘？WPForms表单防护全攻略

外贸网站如何高效推广并防止垃圾询盘？WPForms表单防护全攻略

How to Effectively Promote Foreign Trade Websites and Prevent Spam Inquiries? Complete Guide to WPForms Protection

外贸网站推广与谷歌竞价策略

Foreign Trade Website Promotion and Google Ads Strategies

对于评价高的外贸企业来说，谷歌竞价(Google Ads)是快速获取海外客户的有效方式。通过精准的关键词定位、优质的广告创意和合理的出价策略，可以帮助企业快速将产品展示给目标客户群体。

For highly rated foreign trade businesses, Google Ads is an effective way to quickly acquire overseas customers. Through precise keyword targeting, high-quality ad creatives and reasonable bidding strategies, it can help businesses quickly display their products to target customer groups.

WordPress外贸建站中的表单防护

Form Protection in WordPress Foreign Trade Websites

在进行WordPress外贸建站时，询盘表单是获取客户的重要渠道。然而，表单提交入口也容易成为垃圾询盘的目标。虽然无法完全杜绝，但我们可以采取有效措施大幅减少垃圾询盘数量。

When building WordPress foreign trade websites, inquiry forms are important channels for acquiring customers. However, form submission entries are also vulnerable to spam inquiries. Although it cannot be completely eliminated, we can take effective measures to significantly reduce the number of spam inquiries.

方法一：设置邮件黑名单

Method 1: Setting Up Email Blacklist

直接在邮箱中设置黑名单是最基础的防护措施。不同邮箱服务商的设置方法可能略有不同，建议咨询您的邮箱服务商获取详细指导。

Setting up a blacklist directly in the email is the most basic protective measure. The setup methods may vary slightly between different email service providers. It is recommended to consult your email service provider for detailed instructions.

方法二：通过WPForms设置黑名单

Method 2: Setting Up Blacklist via WPForms

1. 打开需要设置的WPForms表单
2. 选中"Email"字段
3. 在"Advanced"选项中找到"允许列表/拒绝列表"
4. 选择"拒绝列表"并添加已知垃圾邮箱
5. 保存设置

1. Open the WPForms form you want to set up
2. Select the "Email" field
3. Find "Allowlist/Denylist" in the "Advanced" options
4. Select "Denylist" and add known spam email addresses
5. Save settings

方法三：设置表单验证码

Method 3: Setting Up Form CAPTCHA

WPForms支持两种验证码：
• hCaptcha：简单易用，适合流量较小的网站
• reCAPTCHA：由谷歌提供，提供三种验证方式

WPForms supports two types of CAPTCHA:
• hCaptcha: Simple and easy to use, suitable for websites with low traffic
• reCAPTCHA: Provided by Google, offers three verification methods

reCAPTCHA的三种验证方式：

Three Verification Methods of reCAPTCHA:

1. v2 Checkbox reCAPTCHA：用户需要勾选验证框
2. v2 Invisible reCAPTCHA：自动检测真实用户
3. v3 reCAPTCHA：后台评分系统检测

1. v2 Checkbox reCAPTCHA: Users need to check the verification box
2. v2 Invisible reCAPTCHA: Automatically detects real users
3. v3 reCAPTCHA: Background scoring system detection

验证码设置步骤：

CAPTCHA Setup Steps:

1. 完成验证码配置
2. 进入表单设置
3. 添加"CAPTCHA/验证码"字段
4. 保存表单

1. Complete CAPTCHA configuration
2. Enter form settings
3. Add "CAPTCHA" field
4. Save the form

通过以上方法，您可以有效减少WordPress外贸网站收到的垃圾询盘，同时通过谷歌竞价等推广方式获取更多优质客户。

Through the above methods, you can effectively reduce the spam inquiries received by WordPress foreign trade websites, while obtaining more high-quality customers through promotion methods such as Google Ads.