海口外贸企业必看：谷歌竞价推广开户及授权管理全攻略
对于外贸企业而言，谷歌竞价推广(Google Ads)是拓展海外市场的黄金渠道。本文将系统讲解如何高效开通账户、科学设置授权以及优化广告效果的关键技巧。
For export businesses, Google Ads serves as a golden channel for overseas market expansion. This guide systematically explains account setup, authorization management and performance optimization strategies.
谷歌竞价推广的核心优势 | Core Advantages of Google Ads
1. 精准全球定位：支持按国家/地区、语言、设备等多维度定向
1. Precise Targeting: Multi-dimensional targeting by country, language, device etc.
2. 灵活成本控制：采用PPC模式，每日预算可自由调整
2. Flexible Budget: PPC model with adjustable daily spending limits
3. 数据驱动优化：提供转化跟踪、质量得分等关键指标
3. Data-Driven Optimization: Conversion tracking, Quality Score and key metrics
账户授权管理流程 | Account Authorization Process
外贸企业常需多人协作管理账户，以下是分步授权指南：
Export businesses often require team collaboration. Here's the step-by-step authorization guide:
- 登录Google Ads后台 → 点击"工具与设置"
Log in to Google Ads → Click "Tools & Settings" - 选择"访问权限和安全" → 点击"+"添加用户
Select "Access & Security" → Click "+" to add user - 输入被授权邮箱 → 设置标准权限(推荐)
Enter authorized email → Set Standard access(recommended)
专业建议 | Pro Tips:
1. 新账户建议从标准权限开始，逐步调整
Start with Standard access and adjust gradually
2. 定期审查授权名单，移除离职人员权限
Regularly review authorized users and remove ex-employees
3. 复杂项目可考虑Google合作伙伴代运营
Consider Google Partners for complex campaigns
