十年外贸企业如何做好线下发展并开通谷歌竞价推广？2023年金华外贸出口突破6000亿
金华新闻网报道 - 2023年，金华市外贸交出了一份亮眼的成绩单：进出口、出口、进口规模均创历史新高，总量跃居全国地级市第5位。其中，外贸出口首次突破6000亿元大关，对全省出口增长贡献率高达50.6%。
Jinhua News Network Report - In 2023, Jinhua's foreign trade achieved remarkable results: the scale of imports, exports, and imports all reached historic highs, with the total volume ranking 5th among prefecture-level cities nationwide. Notably, foreign trade exports exceeded 600 billion yuan for the first time, contributing 50.6% to the province's export growth.
在浙江伯是购厨具有限公司的生产车间，自动化设备全速运转，工人们正忙着打包即将发往美国市场的6万多只自主研发设计的不粘锅。"节前市场需求旺盛，物流车都在排队等货"，公司生产部副总经理张永勇表示。
At the production workshop of Zhejiang Best Purchase Kitchenware Co., Ltd., automated equipment is running at full capacity, and workers are busy packaging over 60,000 self-developed non-stick pans destined for the US market. "Pre-holiday market demand is strong, with logistics trucks queuing up for goods," said Zhang Yongyong, Deputy General Manager of Production.
同样忙碌的还有浦江瑞欢服饰有限公司，工人们正在赶制春节前需要交付的瑜伽服和运动服订单。公司负责人刘银表示："我们正在安排员工加班加点完成生产任务。"
Equally busy is Pujiang Ruihuan Garments Co., Ltd., where workers are rushing to complete orders for yoga and sportswear due before the Spring Festival. "We're arranging overtime shifts to meet production deadlines," said Liu Yin, the company's负责人.
外贸数据亮点：
Foreign Trade Highlights:
- 2023年外贸进出口总值7697.5亿元，增长12.6%
- Total foreign trade import and export value of 769.75 billion yuan in 2023, up 12.6%
- 出口6630.7亿元，增长11.3%
- Exports of 663.07 billion yuan, up 11.3%
- 机电产品和劳密产品出口分别增长7.4%和17.1%
- Exports of mechanical and electrical products and labor-intensive products increased by 7.4% and 17.1% respectively
谷歌竞价推广开通指南：
Guide to Launching Google Ads:
- 注册Google Ads账户
- Register a Google Ads account
- 设置转化跟踪以衡量广告效果
- Set up conversion tracking to measure ad performance
- 选择适合外贸行业的关键词
- Select keywords suitable for foreign trade industry
- 创建针对不同海外市场的广告系列
- Create ad campaigns targeting different overseas markets
- 持续优化广告表现
- Continuously optimize ad performance
金华海关持续推出优化营商环境举措，包括AEO高级认证企业政策、RCEP原产地证书等，助力企业开拓国际市场。对于十年以上的外贸企业，建议在巩固线下渠道的同时，积极开拓线上推广渠道，实现线上线下融合发展。
Jinhua Customs continues to introduce measures to optimize the business environment, including AEO advanced certification policies and RCEP certificates of origin, to help companies expand in international markets. For foreign trade companies with over a decade of experience, it's recommended to consolidate offline channels while actively developing online promotion channels to achieve integrated online-offline development.
