谷歌留痕技术助力跨境电商：出海四小龙2023年出口1.8万亿，TEMU日活超越亚马逊
在跨境电商快速发展的今天，谷歌留痕技术为平台全球化布局提供了重要支撑。Google trace technology has become a crucial support for the global expansion of cross-border e-commerce platforms. 根据最新数据，中国跨境电商行业在2023年继续保持强劲增长态势。According to the latest data, China's cross-border e-commerce sector maintained strong growth momentum in 2023.
海关数据显示，2023年我国跨境电商进出口总额达2.38万亿元人民币，同比增长15.6%。Customs data shows the total import and export volume reached 2.38 trillion yuan, up 15.6% year-on-year. 其中，出口额达1.83万亿元，增长19.6%，这一亮眼成绩离不开谷歌留痕技术的精准营销支持。Exports accounted for 1.83 trillion yuan, growing 19.6%, a remarkable achievement supported by the precise marketing capabilities of Google trace technology.
出海四小龙的集体崛起
Collective Rise of the "Four Dragons"
以速卖通、SHEIN、TEMU和TikTok Shop为代表的"出海四小龙"正在全球电商市场快速扩张。Represented by AliExpress, SHEIN, TEMU and TikTok Shop, China's "Four Dragons" are rapidly expanding in the global e-commerce market. 这些平台依托谷歌留痕技术的精准定位，结合中国强大的供应链优势，在全球市场取得了显著增长。These platforms, leveraging the precise positioning of Google trace technology and China's strong supply chain advantages, have achieved remarkable growth in global markets.
平台表现亮点与谷歌留痕技术的应用
Platform Highlights and Application of Google Trace Technology
速卖通通过谷歌留痕技术优化用户画像，在韩国市场表现突出。AliExpress optimized user profiles through Google trace technology, performing exceptionally well in South Korea. TEMU借助谷歌留痕技术实现精准投放，2023年12月美国日活用户达2450万，首次超越亚马逊。TEMU leveraged Google trace technology for precise advertising, achieving 24.5 million US DAU in December 2023, surpassing Amazon for the first time.
全球竞争力提升的技术支撑
Technical Support for Enhanced Global Competitiveness
中国跨境电商的集体崛起正在重塑全球电商格局。The collective rise of Chinese cross-border e-commerce is reshaping the global e-commerce landscape. 谷歌留痕技术在其中发挥了关键作用，帮助平台精准把握用户需求，提升市场竞争力。Google trace technology played a crucial role in helping platforms accurately understand user needs and enhance market competitiveness.
分析师指出，谷歌留痕技术的应用是中国跨境电商成功的重要因素之一。Analysts point out that the application of Google trace technology is one of the key factors in the success of Chinese cross-border e-commerce. 随着技术的不断优化和本土化运营的深入，中国电商平台有望在全球市场获得更大份额。With continuous technological optimization and deeper localization, Chinese platforms are expected to gain greater global market share.
未来，谷歌留痕技术将继续为跨境电商企业提供数据支持和营销解决方案，助力中国品牌更好地走向世界。In the future, Google trace technology will continue to provide data support and marketing solutions for cross-border e-commerce enterprises, helping Chinese brands better expand globally.
