亚马逊 vs eBay：2022年跨境电商平台终极对决
图片来源：图虫创意
Image Source:Tuchong Creativity
如果说疫情前的电商格局是"百花齐放"，那么"怒放的生命"显然浓缩了后疫情时代的电商市场的盛景。2021年的电商环境并不像年初市场观察者所预期的那般上演一出Shopify"武装"围剿亚马逊的戏码，反倒是一席轰轰烈烈的"封号行动"让沃尔玛等电商平台成为不少惨遭流放的中国卖家的栖身之所；Etsy、塔吉特等处于第二梯队的电商平台依旧保持稳定增长的势头。
If the pre-pandemic e-commerce landscape was described as "a hundred flowers blooming together", then the post-pandemic era has witnessed an even more spectacular "blooming life" in the e-commerce market. Contrary to market observers' early 2021 predictions of a Shopify-led siege against Amazon, a massive "account suspension campaign" actually made platforms like Walmart a refuge for many exiled Chinese sellers. Meanwhile, second-tier platforms like Etsy and Target maintained steady growth momentum.
亚马逊 vs eBay: 消费者信任感
Amazon vs eBay: Consumer Trust
亚马逊与eBay的上线前后相隔不过1年多，但涉及到消费者信任感，亚马逊往往压eBay。亚马逊对于消费者的重视程度，在公司的愿景、使命和价值观之中也多有体现。Jungle Scout最新的一项调查显示，73%的美国消费者认为亚马逊是非常适合购物的线上平台。
Although Amazon and eBay launched just over a year apart, Amazon consistently outperforms eBay in terms of consumer trust. Amazon's emphasis on consumers is reflected in its corporate vision, mission, and values. A recent Jungle Scout survey shows that 73% of American consumers consider Amazon an excellent online shopping platform.
亚马逊 vs eBay: 运输配送
Amazon vs eBay: Shipping and Delivery
eBay卖家只能选择自配送或是委托第三方物流进行订单配送，而亚马逊则丰富的多，FBA、FBM（卖家自发货）、第三方物流。真正让eBay与亚马逊拉开差距的，正是FBA物流，亚马逊推出的这项服务解决了大部分国际卖家最为头疼的仓储、分拣以及"最后一公里"配送等问题。
eBay sellers can only choose between self-fulfillment or third-party logistics, while Amazon offers much more diverse options: FBA, FBM (Merchant Fulfillment), and third-party logistics. The real game-changer that sets Amazon apart is its FBA service, which solves international sellers' biggest headaches: warehousing, sorting, and "last-mile" delivery.
亚马逊 vs eBay: 经营费用
Amazon vs eBay: Operating Costs
一般来说，eBay向卖家收取的经营费用比亚马逊来的低。eBay会向卖家收取listing上架费用，也就是Insertion fees插入费。卖家每月可获得50个免费额度。
Generally speaking, eBay charges sellers lower operating fees than Amazon. eBay charges listing insertion fees, with sellers getting 50 free listings per month.
亚马逊 vs eBay: 会员制度
Amazon vs eBay: Membership Programs
Prime会员这项看似只对消费者产生利好的订阅产品，如同亚马逊的退货政策一般，是亚马逊维系消费者的纽带之一。消费者在订阅Prime会员之后出于"回本"的考量更愿意选择亚马逊购物。
The Prime membership, which appears to benefit only consumers, is actually one of Amazon's key strategies for customer retention, much like its return policy. After subscribing to Prime, consumers are more inclined to shop on Amazon to "get their money's worth".
结论：两个平台都有较为明显的优缺点、受众以及政策指向性，卖家们究竟选择哪个平台，还是需要考虑自身状况，择优入股。
Conclusion: Both platforms have distinct advantages, disadvantages, target audiences, and policy orientations. Sellers should carefully evaluate their own circumstances before choosing which platform to invest in.
