广东长虹：从"制造出海"到"品牌出海"的全球化战略
广东长虹：从"制造出海"到"品牌出海"的全球化战略
Guangdong Changhong: From "Manufacturing Going Global" to "Brand Going Global" Strategy
2024年上半年，广东长虹交出了一份亮眼的成绩单——公司销售收入同比增长超20%，其中海外家电业务收入同比增长23%。这一数据印证了长虹从"中国制造"向"中国智造"转型的成功实践。
In the first half of 2024, Guangdong Changhong delivered impressive results - the company's sales revenue increased by more than 20% year-on-year, with overseas home appliance business revenue growing by 23%. This data confirms the successful transformation of Changhong from "Made in China" to "Intelligent Manufacturing in China".
全球化布局：从单兵作战到整舰出海
Global Layout: From Independent Operations to Integrated Going Global
长虹的国际化之路始于1998年，经过26年发展，商业版图已覆盖160多个国家和地区。2023年，长虹家电国际业务整体营收增长25%，电视业务产量突破1000万台。
Changhong's internationalization journey began in 1998. After 26 years of development, its business map has covered more than 160 countries and regions. In 2023, Changhong's international home appliance business revenue grew by 25%, with TV production exceeding 10 million units.
2005年，长虹将海外基地从绵阳迁至中山南头，完成了从西南内陆到南方沿海的战略转移。2019年，长虹·美菱国际区在中山成立，整合电视、空调、冰洗三大产品线，实现全球资源协同。
In 2005, Changhong relocated its overseas base from Mianyang to Nantou, Zhongshan, completing the strategic shift from inland southwest to southern coastal area. In 2019, Changhong-Meling International Zone was established in Zhongshan, integrating three major product lines of TV, air conditioning, and refrigerator/washing machine to achieve global resource synergy.
本土化战略：从"走出去"到"走进去"
Localization Strategy: From "Going Out" to "Going Deep"
长虹在海外市场坚持本土化运营策略：在印尼，长虹电商产品常年位居Shopee平台大家电品类top榜单；在欧洲，长虹建立了本地仓储物流和售后服务体系；在澳洲，CHiQ品牌已进入40多个国家和地区。
Changhong adheres to the localized operation strategy in overseas markets: In Indonesia, Changhong's e-commerce products consistently rank top in the large home appliance category on Shopee platform; In Europe, Changhong has established local warehousing, logistics and after-sales service systems; In Australia, the CHiQ brand has entered more than 40 countries and regions.
智能化转型：抢占AI家电新赛道
Intelligent Transformation: Seizing the New Track of AI Home Appliances
面对全球家电市场竞争，长虹以智能家电为突破口：2016年推出全球首款人工智能电视；2023年兼容多个AI大模型的"超级大脑"在长虹电视落地；全新Mini LED电视、OLED电视已完成开发量产。
Facing global home appliance market competition, Changhong takes smart home appliances as the breakthrough point: launched the world's first AI TV in 2016; in 2023, the "super brain" compatible with multiple AI large models was implemented in Changhong TVs; new Mini LED TVs and OLED TVs have completed development and mass production.
智能制造：向"亿级"产能迈进
Intelligent Manufacturing: Moving Towards "Hundred Million" Production Capacity
2023年，广东长虹电视产量突破1000万台，累计产量达7510万台。目前，长虹正在中山南头建设智能制造示范基地，预计实现电视和显示器单班1500万套的年生产能力，整体运行效率提升30%。
In 2023, Guangdong Changhong's TV production exceeded 10 million units, with cumulative production reaching 75.1 million units. Currently, Changhong is building an intelligent manufacturing demonstration base in Nantou, Zhongshan, which is expected to achieve an annual production capacity of 15 million TV and display units per shift, with overall operational efficiency improved by 30%.
结语：从"中国制造"到"中国智造"，从"产品出海"到"品牌出海"，广东长虹的国际化之路为中国企业全球化发展提供了宝贵经验。未来，随着CHiQ品牌全球布局的深入和智能制造基地的建成，长虹将在全球家电市场赢得更大话语权。
Conclusion: From "Made in China" to "Intelligent Manufacturing in China", from "product going global" to "brand going global", Guangdong Changhong's internationalization path provides valuable experience for Chinese enterprises' global development. In the future, with the deepening of CHiQ brand's global layout and the completion of intelligent manufacturing base, Changhong will gain greater say in the global home appliance market.
