首选国际贸易业务：谷歌竞价推广在哪里看？外贸小白指南「物流篇」独立站发货四大模式
独立站与第三方平台的区别，除了运营方式，还有物流。第三方平台有自己的物流体系，可以选择平台发货，而独立站自主性更强，意味着选择更多，对新手独立站卖家而言，物流选择是个棘手的问题。物流关系到成本和客户体验，选对了既能节省成本，还能塑造品牌形象。
The difference between independent sites and third-party platforms lies not only in operations but also in logistics. Third-party platforms have their own logistics systems and offer platform shipping, while independent sites provide more autonomy - meaning more choices. For new independent site sellers, logistics selection can be a challenging issue. Logistics affects both costs and customer experience. Choosing the right option can save costs while enhancing brand image.
一、独立站发货模式 / 4 Major Shipping Models for Independent Sites
1、国内自发货 / Domestic Self-Shipping
2、Dropshipping (无货源) / Dropshipping (No Inventory)
3、海外仓 / Overseas Warehousing
4、虚拟仓 / Virtual Warehousing
01 自发货 / Self-Shipping
独立站本身不限制发货渠道，商家自己找物流公司在独立站后台进行相关运费设置即可。目前独立站卖家基本上是从国内自发货。大多数自发货都是轻小、体积小的商品。
Independent sites don't restrict shipping channels. Sellers can choose logistics providers and set shipping fees in the backend. Currently, most independent site sellers use domestic self-shipping, primarily for lightweight and small-sized products.
02 Dropshipping (无货源) / Dropshipping (No Inventory)
通过国际站、1688、速卖通平台寻找供应商，独立站产生订单后，在速卖通第三方下单，让供应商直接发给买家。
Find suppliers through Alibaba, 1688, or AliExpress. After receiving orders on your independent site, place orders with third-party suppliers who ship directly to buyers.
03 海外仓 / Overseas Warehousing
海外仓储服务是指由网络外贸交易平台、物流服务商独立或共同为卖家在销售目标地提供的货品仓储、分拣、包装、派送的一站式控制与管理服务。
Overseas warehousing refers to comprehensive services including storage, sorting, packaging and delivery provided by e-commerce platforms or logistics providers in target markets.
04 虚拟海外仓 / Virtual Overseas Warehousing
这是一种介于国内自发货和海外仓发货的模式。当独立站产生一些订单以后，给这些订单都贴上了美国(US)本土的尾端派送订单，再把这些订单的统一打包，发到海外仓。
This is a hybrid model between domestic self-shipping and overseas warehousing. After receiving orders, sellers label them with local US shipping labels, then consolidate and ship to overseas warehouses for final delivery.
二、独立站选择物流的几个要点 / Key Considerations for Logistics Selection
- 目的国家 / Target Countries
- 运输时效 / Delivery Time
- 产品特殊性 / Product Specifics
- 是否上门揽收 / Pickup Service
好的货代往往不会所有渠道都有优势，总是有所侧重的有的擅长海运，有的擅长欧洲空运渠道等。再加上疫情当下，物流的选择更是要慎重。希望大家都可以找到合适的物流渠道。
Good freight forwarders usually specialize in certain areas - some excel in sea freight while others in European air routes. With the current pandemic situation, logistics selection requires extra caution. We hope everyone can find suitable logistics channels.
