服装厂如何通过Google推广获取订单？亚马逊店铺注册全攻略

服装厂如何通过Google推广获取订单？亚马逊店铺注册全攻略

How Garment Factories Can Get Orders Through Google Ads? Complete Guide to Amazon Store Registration

对于服装生产企业来说，Google推广是获取海外订单的高效渠道。通过精准的竞价广告投放，可以将产品展示给全球潜在买家。同时，亚马逊平台也是拓展国际业务的重要途径。以下是结合Google推广和亚马逊运营的完整指南。

For garment manufacturers, Google Ads is an effective channel to acquire overseas orders. Through precise bidding advertising, products can be displayed to global potential buyers. Meanwhile, Amazon platform is also an important way to expand international business. Here is a complete guide combining Google Ads and Amazon operation.

一、Google推广竞价策略 | Google Ads Bidding Strategies

1. 关键词研究：使用Google Keyword Planner工具分析"custom clothing manufacturing"、"private label clothing"等高价值关键词
Keyword research: Use Google Keyword Planner to analyze high-value keywords like "custom clothing manufacturing", "private label clothing"

2. 广告组设置：按产品类别(如T恤、连衣裙)创建细分广告组
Ad group setup: Create segmented ad groups by product categories (e.g. T-shirts, dresses)

3. 出价策略：对转化率高的关键词提高竞价，建议初始日预算$50-$100
Bidding strategy: Increase bids for high-converting keywords, recommended initial daily budget $50-$100

二、亚马逊注册核心要点 | Amazon Registration Essentials

1. 保证唯一性 | Ensure Uniqueness

• 营业执照、法人身份证等注册资料必须未用于其他亚马逊账户
• Business license, legal person ID card and other registration materials must not be used for other Amazon accounts

• 每个站点使用不同浏览器注册/登录
• Use different browsers to register/login for each site

2. 资料填写规范 | Information Entry Standards

• 除特殊要求外，信息填写使用拼音
• Use pinyin for information entry except for special requirements

• 仔细核对信息后再提交（注册过程不可逆）
• Double-check information before submission (registration process is irreversible)

3. 文件上传要求 | Document Upload Requirements

• 照片需清晰完整，关闭美颜功能
• Photos should be clear and complete, turn off beauty filters

• 文件格式为PDF或JPG，大小不超过10M
• File format should be PDF or JPG, size not exceeding 10M

4. 审核注意事项 | Review Considerations

• 通常有3次提交机会，务必确保资料准确
• Usually 3 submission chances, ensure information accuracy

通过专业的Google推广和规范的亚马逊运营，服装企业可以有效开拓国际市场。
Through professional Google Ads and standardized Amazon operation, garment companies can effectively expand into international markets.