领先的ADS独立站推广与运营：Google Play Connect MENA助力开发者开拓中东市场
4月19日，全球上百名移动开发者齐聚迪拜，参与Google Play主办的Connect MENA活动。当前移动互联网行业中，日韩、中国、东南亚及北美等市场开发已趋成熟，促使游戏开发商将目光转向新兴市场。
April 19th, hundreds of mobile developers worldwide gathered in Dubai for the Google Play Connect MENA event. With mature markets like Japan/Korea, China, Southeast Asia and North America, game developers are now focusing on emerging markets.
MENA地区作为少数蓝海市场之一备受关注，但宗教、语言和文化等因素对中国企业构成一定障碍。本次活动旨在帮助开发者连接中东市场，以下是关键分享：
As one of the few blue ocean markets, MENA attracts attention but presents challenges like religion, language and culture for Chinese companies. This event aimed to connect developers with the Middle East market. Key takeaways:
App内容本地化策略 | App Content Localization Strategy
阿拉伯语作为全球第五大语言，虽然英语普及率高，但阿语游戏更受欢迎。Google Play数据显示，本地化游戏在免费榜排名和推荐方面具有优势。
Arabic ranks as the 5th most used language globally. Though English is widely spoken, Arabic games perform better. Google Play data shows localized games rank higher in free charts and recommendations.
本地化关键步骤：
Key localization steps:
- 翻译商店页面和ICON，符合本地检索习惯
- Translate store pages and ICONs for local search
- 测试不同ICON、标题和关键词对排名的影响
- Test how different ICONs, titles and keywords affect rankings
- 使用中东本地化工具进行文本翻译
- Use Middle East localization tools for text translation
成功案例：IGG | Success Case: IGG
IGG通过游戏本地化，阿语版本上线4个月后日均安装增加48%，MENA区域营收提升58%。
After localizing their game, IGG saw 48% daily install growth and 58% revenue increase in MENA within 4 months.
推广本地化策略 | Promotion Localization Strategy
除内容本地化外，还需结合当地用户习惯和线下资源：
Beyond content localization, integrate with local user habits and offline resources:
- 通过内测了解阿语用户习惯
- Understand Arabic users through beta testing
- 结合当地媒体和支付渠道
- Leverage local media and payment channels
节日营销机会 | Holiday Marketing Opportunities
斋月期间APP下载量显著提升，应用内付费增长20%。其他节日也可策划活动增加收益。
During Ramadan, app downloads surge with 20% in-app purchase growth. Other holidays also present revenue opportunities.
MENA Mobile的桥梁作用 | MENA Mobile as Bridge
MENA Mobile提供游戏筛选、翻译、本地化等服务，帮助开发者突破中东市场壁垒。
MENA Mobile offers game selection, translation and localization services to help developers overcome Middle East market barriers.
