外贸独立站页面SEO优化：15个影响谷歌排名的关键因素
1. 标题标签的重要性
尽管标题的重要性有所降低，但您的标题标签仍然是重要的页面SEO信号。根据SEOmoz的观点，以关键词开头的标题通常比关键词在中间或尾部的标题排名更好。
1. Importance of Title Tags
Although the importance of titles has decreased, your title tag remains an important on-page SEO signal. According to SEOmoz, titles starting with keywords generally rank better than those with keywords in the middle or at the end.
2. Meta描述的作用
Google不会将meta description标签用作直接排名因素，但您的描述标签会影响点击率，这对排名也有帮助。
2. Role of Meta Descriptions
Google doesn't use meta description tags as a direct ranking factor, but your description tag affects click-through rates, which in turn helps with rankings.
3. H1标签的价值
H1标签是"第二标题标签"，Google将您的H1标签与标题标签一起用作网页排名的相关性考虑因素。
3. Value of H1 Tags
The H1 tag is the "second title tag", which Google uses together with the title tag as relevance factors for page ranking.
4. 内容长度与质量
Google可能会使用复杂的TF-IDF版本来确定某个单词在文档中的出现频率。一般来说，搜索引擎认为较长的文章可能更详细，而较短的文章可能比较空洞。
4. Content Length and Quality
Google may use a complex version of TF-IDF to determine word frequency in documents. Generally, search engines consider longer articles more detailed while shorter ones may be more superficial.
5. 内容组织与结构
在文章页面添加目录有助于Google更好地理解网页内容，并且可能会在Google搜索结果中出现附加链接。
5. Content Organization and Structure
Adding a table of contents to article pages helps Google better understand page content and may result in sitelinks appearing in search results.
6. 关键词优化
尽管关键字密度不像以前那么重要，但Google仍可使用它来确定网页的主题。LSI关键词可以帮助搜索引擎从具有多个意义的单词中提取意义。
6. Keyword Optimization
Although keyword density isn't as important as before, Google still uses it to determine page topics. LSI keywords help search engines extract meaning from words with multiple meanings.
7. 网站内容覆盖面
网站内容覆盖面更广，在排名中可能更具优势。页面的内容与用户搜索的"实体"匹配，则该页面可能对该关键字的排名有所提升。
7. Content Coverage
Websites with broader content coverage may have ranking advantages. When page content matches the "entity" users search for, that page may rank better for that keyword.
8. 网站性能优化
Google明确表示网站加载速度会影响网站排名。Google还利用网站页面在Chrome下的加载时间来衡量用户实际打开网页的速度。支持AMP的页面在移动搜索中的排名可能会更好。
8. Website Performance Optimization
Google explicitly states that website loading speed affects rankings. Google also uses Chrome loading times to measure actual user experience. AMP-supported pages may rank better in mobile searches.
9. 内容更新与原创性
Google Caffeine更新喜欢最近发布或更新的内容。修改和更改的幅度也很重要，添加或删去部分内容比修改几个文本错误的小调整要好得多。网站上的文章如果是原创的，那么它的排名可能会更好。
9. Content Updates and Originality
The Google Caffeine update favors recently published or updated content. The extent of changes matters too - adding/removing sections is better than minor text corrections. Original articles typically rank better.
10. 移动优化
这次更新奖励了针对移动设备进行了适当优化的页面。移动用户可以轻松地通过移动设备访问您的网站，可能在Google的"移动优先索引"中占有优势。
10. Mobile Optimization
This update rewards properly mobile-optimized pages. Websites easily accessible on mobile devices may gain advantages in Google's "mobile-first indexing".
11. 外链策略
网站内容链接到权重比您高的站点，对SEO有帮助。Google可能会将您链接到的页面的内容用作相关信号。
11. External Linking Strategy
Linking to higher-authority sites benefits SEO. Google may use content from pages you link to as relevance signals.
12. 内容质量
文章内容不应出现错别字或语句不通顺的句子。这次"算法更改"帮助Google现在能够更好地理解网页的主题。
12. Content Quality
Articles shouldn't contain typos or incoherent sentences. This "algorithm update" helps Google better understand page topics.
13. 重复内容处理
同一网站上的相同内容(即便稍作修改)也可能会对网站的搜索引擎可见性产生负面影响。如果使用得当，使用canonical标记可以防止Google对您的网站进行重复内容的处罚。
13. Duplicate Content Handling
Identical content (even slightly modified) on the same website may negatively impact search visibility. Proper use of canonical tags can prevent duplicate content penalties.
14. 图片优化
图片的文件名、包含的关键字、alt标签等都会对排名产生影响。
14. Image Optimization
Image filenames, included keywords, alt tags etc. all affect rankings.
15. 内容位置优化
在页面内容的前100个字中出现关键字与Google第一页排名相关。
15. Content Positioning
Keyword appearance within the first 100 words correlates with first-page Google rankings.
