Google推广助力外贸企业：湘潭市贸促会成功举办外贸新手培训会
Google推广助力外贸企业：湘潭市贸促会成功举办外贸新手培训会
Google Promotion Boosts Foreign Trade: Xiangtan Trade Council Hosts Successful Training for Beginners
6月16日，湘潭市贸促会成功举办了"潭品出海我来了"外贸新手培训会（第一季）开班仪式。本次活动特别强调了Google推广等数字营销工具在外贸业务中的重要性，全市28家企业的50余名外贸新手参加了此次培训。
On June 16, the Xiangtan Trade Promotion Council successfully launched the first season of the "Tan Products Going Global" training program, with special emphasis on the importance of Google promotion and other digital marketing tools in foreign trade. Over 50 trainees from 28 local enterprises participated.
为满足湘潭市外贸企业对Google推广等数字营销技能的需求，市贸促会特别策划了三期培训会。原计划30人的培训规模最终突破至50人，反映出企业对Google广告投放和外贸数字营销培训的高度需求。
To meet local enterprises' growing need for Google Ads and digital marketing skills, the Council planned three training sessions. The participant number exceeded expectations from 30 to 50, showing strong demand for Google promotion knowledge.
在开班仪式上，湘潭国际商会聘请了8位国际商务专家作为导师，重点培训内容包括：
- Google Ads基础操作与优化
- 海外市场Google SEO策略
- Google Analytics数据分析
- 跨境电商平台整合营销
The training covered essential topics including:
- Google Ads fundamentals and optimization
- Overseas market Google SEO strategies
- Google Analytics data analysis
- Integrated marketing for cross-border e-commerce
市贸促会负责人表示，通过"四个一"计划，特别强调Google推广平台的应用，旨在帮助新外贸企业完成首单交易，助力老外贸企业实现贸易倍增。数据显示，合理运用Google广告的企业平均获客成本降低37%。
The Council emphasized the application of Google promotion platforms in their "Four Ones" program. Statistics show enterprises properly using Google Ads achieved 37% lower customer acquisition costs on average.
培训当天下午，学员们实地参观了湖南凯利特泵业有限公司，学习该公司如何通过Google推广成功开拓欧美市场的实战经验。企业代表分享了Google Ads投放策略、关键词优化等宝贵经验。
Participants visited Hunan Kailite Pump Co., Ltd. to learn their successful Google promotion strategies in European and American markets, including campaign setup and keyword optimization techniques.
