韩国跨境电商平台全解析：Gmarket、Coupang等十大平台助力外贸推广
韩国电商市场概况 | Overview of Korean E-commerce Market
韩国拥有超过5000万人口，经济基础和网络基础设施发达。99.2%的家庭通过电脑、移动设备等接入互联网。数据显示，韩国网购比例高达72%，其中"海淘族"达1500万人。
South Korea has a population of over 50 million with well-developed economic and internet infrastructure. 99.2% of households access the internet via computers or mobile devices. Statistics show that 72% of Koreans shop online, including 15 million "cross-border shoppers".
韩国十大跨境电商平台 | Top 10 Korean Cross-border E-commerce Platforms
1. Gmarket
韩国第一的跨境电商平台，提供拍卖和购物服务，2009年被eBay以12亿美元收购。2010年营业额达4.7万亿韩元，注册会员超2000万。
Korea's top cross-border platform offering auction and shopping services. Acquired by eBay for $1.2 billion in 2009. Achieved 4.7 trillion KRW revenue in 2010 with over 20 million registered users.
2. eBay韩国站 | eBay Korea
2016年交易额达14万亿韩元，是韩国电商市场重要参与者。
Recorded 14 trillion KRW transaction volume in 2016, playing a significant role in Korean e-commerce market.
3. 11Street
SK集团旗下平台，市场份额12%，2017年交易额84亿美元。2018年双11单日交易额1.2亿美元创韩国纪录。
Owned by SK Group with 12% market share. $8.4 billion transaction volume in 2017. Set Korean record with $120 million single-day sales on 11/11/2018.
4. Cafe24
韩国领先的全球电商解决方案提供商，在主机托管、电商解决方案等领域保持市场领先。
Korea's leading global e-commerce solution provider, maintaining leadership in hosting and e-commerce solutions.
5. Coupang
韩国人气最高的团购网站之一，估值超1万亿韩元，月独立访客315万，用户超2000万。
One of Korea's most popular group buying sites valued over 1 trillion KRW. 3.15 million monthly UVs and over 20 million users.
6. Auction.co.kr
韩国最大在线拍卖网站，2001年被eBay收购，提供综合性购物和比价服务。
Korea's largest online auction site acquired by eBay in 2001, offering comprehensive shopping and price comparison services.
7. Interpark
韩国首家大型综合网购商城，创立于1996年，支持多语言显示和多种支付方式。
Korea's first large comprehensive online mall established in 1996, supporting multiple languages and payment methods.
8. TMON
韩国最大团购网站，每日推出60项团购交易，2011年被LivingSocial收购。
Korea's largest group buying site offering 60 daily deals. Acquired by LivingSocial in 2011.
9. 乐天(Lotte.com) | Lotte.com
韩国五大集团之一，世界500强企业，拥有1500多万会员的韩国最大综合购物商城。
One of Korea's top 5 conglomerates and Fortune 500 company. Korea's largest comprehensive shopping mall with over 15 million members.
10. GS SHOP
GS集团旗下平台，韩国电视购物先驱，提供多渠道购物体验。
GS Group's platform and Korea's TV shopping pioneer offering multi-channel shopping experience.
外贸推广建议 | Foreign Trade Promotion Suggestions
对于想在韩国市场开展业务的商家，建议优先考虑Gmarket、11Street和Coupang等主流平台，同时关注韩国消费者偏好和物流时效性。
For businesses entering Korean market, we recommend focusing on mainstream platforms like Gmarket, 11Street and Coupang, while paying attention to Korean consumer preferences and logistics efficiency.
