全球最大隐私泄露事件曝光：谷歌竞价推广如何收集用户数据？
全球最大隐私泄露事件曝光：谷歌竞价推广如何收集用户数据？
World's Largest Data Leak Exposed: How Google Ads Collects User Data?
近日，爱尔兰民间组织ICCL揭露了科技巨头通过实时竞价系统(RTB)大规模收集用户隐私数据的商业行为，这被专家称为"有记录以来最大的数据泄漏事件"。
Recently, the Irish civil organization ICCL exposed how tech giants collect user privacy data through the Real-Time Bidding (RTB) system, which experts call "the largest data leak in recorded history".
核心问题：RTB系统通过在网站和应用程序后台运行，跟踪记录用户的浏览内容和位置信息，每天在欧洲曝光376次/人，在美国更高达747次/人。
Core issue: The RTB system operates in the background of websites and apps, tracking users' browsing content and location information, exposing Europeans 376 times/day and Americans 747 times/day on average.
数据收集规模惊人
Staggering Scale of Data Collection
ICCL报告显示：
- 2021年RTB产业在欧美创造1170亿美元收入
- 累计跟踪分享178万亿次用户数据
- 谷歌为1058家欧洲公司和4698家美国公司提供RTB数据
ICCL report shows:
- RTB industry generated $117 billion in revenue in 2021
- Tracked and shared user data 178 trillion times
- Google provides RTB data to 1,058 European and 4,698 American companies
谷歌的回应与法律挑战
Google's Response and Legal Challenges
谷歌发言人表示："我们设置了行业领先的保护措施，不会分享个人身份信息或基于敏感信息的广告。"
Google spokesperson stated: "We have industry-leading protections and do not share personally identifiable information or ads based on sensitive data."
ICCL已采取多项法律行动：
- 2021年6月起诉谷歌、Facebook等公司
- 2022年2月促成IAB Europe被认定违反GDPR
- 2023年3月起诉爱尔兰DPC监管不力
ICCL has taken multiple legal actions:
- Sued Google, Facebook etc. in June 2021
- Got IAB Europe ruled GDPR-violator in Feb 2022
- Sued Irish DPC for inaction in March 2023
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