如何开设小型外贸公司？个人能做谷歌推广吗？跨境电商平台降低入驻门槛
最新消息：TikTok美国跨境店铺近期进一步降低了入驻要求，现在只要拥有美国本土发货能力的卖家，凭营业执照即可申请开店。随着年底购物旺季的到来，各大平台纷纷推出新政策。
Latest News: TikTok US cross-border stores have recently further lowered their entry requirements. Now sellers with US local shipping capabilities can apply to open stores with just a business license. As the year-end shopping season approaches, major platforms are rolling out new policies.
最新入驻标准：
Latest Entry Standards:
- 具备美国本地仓储物流能力（需从美国本地仓库发货）
- Have US local warehousing and logistics capabilities (must ship from US local warehouses)
- 第三方电商平台或独立站经营经验（可选）
- Third-party e-commerce platform or independent website operation experience (optional)
- 拥有合法的企业营业执照（暂不支持个体户执照）
- Possess a legal business license (individual business licenses are not currently supported)
- 产品需符合当地出口要求和平台治理需求
- Products must comply with local export requirements and platform governance needs
值得注意的是，TikTok美区跨境店已不再强制要求第三方电商平台运营经验。这意味着只要卖家具备美国本土履约能力和营业执照，即使没有电商平台运营经验，也可以申请入驻。
It's worth noting that TikTok US cross-border stores no longer require third-party e-commerce platform operation experience. This means that as long as sellers have US local fulfillment capabilities and a business license, they can apply even without e-commerce platform operation experience.
申请所需文件：
Required documents for application:
- 营业执照
- Business license
- 企业法人代表身份证件（中国大陆身份证/香港特别行政区身份证/护照）
- Corporate legal representative ID (Mainland China ID/Hong Kong SAR ID/passport)
- 全网唯一的电话号码
- Globally unique phone number
- 全网唯一的电子邮箱
- Globally unique email address
- 第三方电商平台经营证明（可选）
- Third-party e-commerce platform operation certificate (optional)
这一政策变化将吸引更多工厂型卖家入驻。工厂型卖家直接对接消费者，可以更快获取市场反馈，优化产品。同时，平台也需要扩大卖家群体来完成年度业绩目标。
This policy change will attract more factory-type sellers. Factory-type sellers directly connect with consumers and can obtain market feedback faster to optimize products. Meanwhile, platforms also need to expand their seller base to achieve annual performance goals.
海外仓的重要性：
The Importance of Overseas Warehouses:
TikTok仍要求卖家具备美国本土履约能力，这需要通过第三方海外仓来实现。海外仓可以缩短配送距离，降低物流成本。以仓盛海外仓为例，其在美国多地设有仓库，可实现2-5个工作日内99%的高妥投率，尾程配送费平均节省36%。
TikTok still requires sellers to have US local fulfillment capabilities, which need to be achieved through third-party overseas warehouses. Overseas warehouses can shorten delivery distances and reduce logistics costs. Taking Cang Sheng Overseas Warehouse as an example, it has warehouses in multiple locations in the US, achieving a 99% high delivery success rate within 2-5 working days, with an average saving of 36% in last-mile delivery costs.
TikTok电商前景：
TikTok E-commerce Prospects:
数据显示，美国58%的用户在TikTok上发现新产品和品牌，79%的用户表示TikTok启发了他们的购买决定。随着特朗普上台，TikTok在美国的封禁风险解除，未来发展前景更加明朗。
Data shows that 58% of US users discover new products and brands on TikTok, and 79% of users say TikTok inspires their purchasing decisions. With Trump coming to power, the risk of TikTok being banned in the US has been lifted, and its future development prospects are brighter.
结语：
Conclusion:
经过几年的探索，TikTok社交电商模式逐渐成熟，为卖家提供了更多机会。中国优质产品可以借助TikTok平台走向全球市场。
After several years of exploration, TikTok's social e-commerce model has gradually matured, providing more opportunities for sellers. High-quality Chinese products can use the TikTok platform to enter the global market.
