为什么谷歌推广要收服务费？揭秘谷歌高管天价薪资背后的商业逻辑
安顺SEO推广公司为您解析：作为全球领先的数字营销平台，谷歌推广收取服务费的根本原因在于其提供的全方位技术支持和广告生态系统维护。
SEO promotion company in Anshun explains: As the world's leading digital marketing platform, the fundamental reason why Google Ads charges service fees lies in its comprehensive technical support and advertising ecosystem maintenance.
近期，谷歌母公司Alphabet宣布将削减运营成本。据英国《每日邮报》7月29日报道，谷歌已实施为期两周的招聘冻结，并计划放缓2022年的招聘步伐。公司最重要的五位高管承诺将削减开支，但他们的薪资依然令人瞩目。
Recently, Google's parent company Alphabet announced it would cut operating costs. According to a July 29 report by the UK's Daily Mail, Google has implemented a two-week hiring freeze and plans to slow hiring in 2022. The company's top five executives have pledged to cut costs, but their salaries remain staggering.
谷歌高管薪资大揭秘
Revealing Google Executives' Salaries
1. 桑达尔·皮查伊 (Sundar Pichai)
Alphabet与谷歌CEO，2021年收入630万美元（约合人民币4246万元）
五人中收入最低，但2019年曾获得2.8亿美元股权奖励
1. Sundar Pichai
Alphabet and Google CEO, 2021 income $6.3 million (≈¥42.46 million)
Lowest among the five, but received $280 million in stock awards in 2019
2. 肯特·沃克 (Kent Walker)
全球事务总裁兼首席法律官，2021年收入1466万美元（约合人民币9878万元）
2. Kent Walker
President of Global Affairs and Chief Legal Officer, 2021 income $14.66 million (≈¥98.78 million)
3. 鲁斯·波拉特 (Ruth Porat)
首席财务官，2021年收入1466万美元（约合人民币9878万元）
3. Ruth Porat
CFO, 2021 income $14.66 million (≈¥98.78 million)
4. 普拉巴卡·拉加万 (Prabhakar Raghavan)
知识与信息负责人，2021年收入2865万美元（约合人民币1.93亿元）
4. Prabhakar Raghavan
Head of Knowledge and Information, 2021 income $28.65 million (≈¥193 million)
5. 菲利普·辛德勒 (Philipp Schindler)
首席商务官，2021年收入2866万美元（约合人民币1.93亿元）
五人中收入最高，主要负责全球销售业务
5. Philipp Schindler
Chief Business Officer, 2021 income $28.66 million (≈¥193 million)
Highest among the five, mainly responsible for global sales
为什么谷歌推广要收费？
Why Does Google Ads Charge Fees?
从高管薪资结构可以看出，销售部门是谷歌最赚钱的业务单元。谷歌推广收取服务费主要用于：
From the executive compensation structure, we can see that the sales department is Google's most profitable business unit. Google Ads charges service fees mainly for:
- 平台技术研发与维护
- 广告算法优化
- 全球服务器运营
- 专业客服团队
- 反欺诈系统建设
- Platform technology R&D and maintenance
- Advertising algorithm optimization
- Global server operations
- Professional customer service team
- Anti-fraud system construction
安顺专业SEO公司建议：虽然谷歌推广需要支付服务费，但其精准的广告投放效果和庞大的用户基础，仍然是企业海外推广的最佳选择之一。
Professional SEO company in Anshun suggests: Although Google Ads requires service fees, its precise ad delivery and huge user base remain one of the best choices for corporate overseas promotion.
