Google留痕霸屏：标题、描述和关键词的完美SEO策略
在数字营销领域，许多企业最先想到的推广方式是CPC广告，但实际运营中发现谷歌竞价推广效果不佳。这时，专业的Google SEO优化就显得尤为重要，特别是通过精准的标题、描述和关键词策略实现Google留痕霸屏的效果。
作者简介：Dora拥有10年以上谷歌SEO经验，曾为7-Eleven、微软、腾讯等知名企业提供Google SEO营销顾问服务。
About the Author: With over 10 years of Google SEO experience, Dora has provided marketing consulting services for 7-Eleven, Microsoft, Tencent and other well-known companies.
1. 网站标题优化 - 实现Google留痕霸屏的关键
1. Website Title Optimization - Key to Achieving Google Dominant Screen Presence
标题与搜索引擎的关系
Relationship between titles and search engines
目前搜索引擎主要抓取标题标签，对关键词和描述标签基本不再赋予权重。优质标题应满足：
Currently search engines mainly crawl title tags and no longer give weight to keyword and description tags. Good titles should meet:
• 包含主要产品/服务类别
• Include main product/service categories
• 包含品牌词（可使用可区别的简称）
• Include brand terms (distinguishable abbreviations can be used)
• 关键词数量控制在3-5个，避免过多品类
• Control the number of keywords to 3-5, avoid too many categories
标题与用户的关系
Relationship between titles and users
测试表明，具有可读性和实际意义的标题能获得更多点击，即使排名不是第一。这正是Google留痕霸屏策略的重要组成部分。
Tests show that readable and meaningful titles get more clicks, even if not ranked first. This is an important part of the Google dominant screen presence strategy.
2. 网站描述优化 - 辅助Google留痕霸屏
2. Website Description Optimization - Supporting Google Dominant Screen Presence
搜索引擎已基本放弃抓取描述标签，但仍建议填写简单的企业介绍，作为Google留痕霸屏战略的补充内容。
Search engines have basically stopped crawling description tags, but it's still recommended to fill in a brief company introduction as a supplement to the Google dominant screen presence strategy.
3. 网站关键词优化 - 完善Google留痕霸屏体系
3. Website Keyword Optimization - Perfecting the Google Dominant Screen Presence System
关键词标签的功能已被标题取代，建议将无法放入标题的关键词放入keyword标签作为补充，全面构建Google留痕霸屏的完整体系。
The function of keyword tags has been replaced by titles. It is recommended to put keywords that cannot be placed in the title into the keyword tag as a supplement to fully build a complete Google dominant screen presence system.
写在最后：
Final Notes:
• 不定期分享海外推广趋势和SEO实操方法，帮助实现Google留痕霸屏
• Share overseas promotion trends and SEO practical methods irregularly to help achieve Google dominant screen presence
• 为SEO新人提供职业发展建议，培养更多Google留痕霸屏专家
• Provide career advice for SEO beginners to cultivate more Google dominant screen presence experts
