如何通过VarageSale和谷歌竞价推广获取最优价格外贸订单？工厂卖家必看指南
外贸行业现状分析 | Analysis of Current Foreign Trade Situation
近年来，外贸行业面临诸多挑战：廉价劳动力优势减弱、价格战激烈、订单碎片化。疫情更是加速了这些问题的暴露。对于外贸人来说，如何寻找外贸订单成为维持企业发展的关键问题。
In recent years, the foreign trade industry has faced many challenges: weakening advantages of cheap labor, fierce price wars, and fragmented orders. The pandemic has further exacerbated these issues. For foreign trade practitioners, how to find foreign trade orders has become the key to maintaining business development.
传统外贸订单渠道 | Traditional Foreign Trade Order Channels
1. 展会参展
2. B2B平台（如优化产品排名提高曝光）
3. 外贸公司合作
4. 海关数据分析
5. 海外社交媒体营销
6. 现有客户资源推荐
1. Trade shows
2. B2B platforms (e.g. optimizing product rankings to increase exposure)
3. Cooperation with trading companies
4. Customs data analysis
5. Overseas social media marketing
6. Referrals from existing customers
突破传统：建立独立站 | Breaking Tradition: Building Independent Websites
在当今时代，不能仅依赖单一渠道。建立独立外贸网站是掌握规则和流量的重要途径。以SHELN为例，通过独立站+网红营销+大数据分析，成功实现海外市场突破。
In today's era, relying on a single channel is no longer enough. Building an independent foreign trade website is an important way to master the rules and traffic. Taking SHELN as an example, it successfully broke through the overseas market through independent websites + influencer marketing + big data analysis.
独立站优势 | Advantages of Independent Websites
• 完全自主的产品和企业展示
• 直接接触客户，建立信任
• 沉淀客户数据
• 不受第三方平台规则限制
• Complete autonomy in product and company presentation
• Direct contact with customers to build trust
• Accumulate customer data
• Not restricted by third-party platform rules
营销策略 | Marketing Strategies
1. VarageSale：二手交易平台中的优质客户资源
2. 谷歌竞价推广：精准定位目标客户
3. 社交媒体引流
4. EDM邮件营销激活客户
1. VarageSale: High-quality customer resources in second-hand trading platforms
2. Google Ads: Precise targeting of potential customers
3. Social media traffic guidance
4. EDM email marketing to activate customers
建站解决方案 | Website Building Solutions
国内优质外贸建站平台如Ueeshop，可帮助卖家快速建立专业网站，提供：
• 持续更新的模板和应用
• 物流支付解决方案
• 全方位营销推广支持
High-quality domestic foreign trade website building platforms like Ueeshop can help sellers quickly establish professional websites, providing:
• Continuously updated templates and applications
• Logistics and payment solutions
• Comprehensive marketing support
