可信赖的SEM推广原理：淮安谷歌竞价推广新手入门教程
Google Analytics基础认识与安装指南
Understanding and Installing Google Analytics
对于独立站运营者或电商推广人员而言，Google Analytics（GA）是必备工具。它能详细记录访客行为数据，帮助您：
For independent website operators or e-commerce promoters, Google Analytics (GA) is an essential tool that can:
- 精准分析流量来源
- Accurately analyze traffic sources
- 追踪用户行为路径
- Track user behavior paths
- 优化再营销策略
- Optimize remarketing strategies
GA四大核心数据维度
Four Core Data Dimensions of GA
| 维度/Dimension | 分析内容/Content |
|---|---|
| 受众分析(Audience) | 用户画像、访问频次等 |
| 流量获取(Acquisition) | 渠道来源分析 |
| 行为分析(Behavior) | 页面浏览路径 |
| 转化分析(Conversion) | 目标达成情况 |
详细安装步骤
Installation Guide
- 登录Google账号后访问GA官网
- Log in to your Google account and visit GA official website
- 点击"创建账号"填写网站信息
- Click "Create Account" and fill in website information
- 获取追踪代码(Tracking Code)
- Obtain tracking code
- 将代码安装到网站标签内
- Install the code in the tag of your website
电商特别提示：建议开启"增强型电子商务"功能
E-commerce Tip: Enable "Enhanced E-commerce" feature
目标设置指南
Goal Setting Guide
通过设置转化目标，您可以：
By setting conversion goals, you can:
- 追踪关键页面（如结账页）
- Track key pages (e.g. checkout page)
- 分析用户停留时长
- Analyze user dwell time
- 筛选高质量潜在客户
- Filter high-quality potential customers
再营销功能详解
Remarketing Features
通过创建受众群体，您可以：
By creating audience groups, you can:
- 定位高转化潜力用户
- Target high-conversion potential users
- 设置差异化广告策略
- Set differentiated advertising strategies
- 提升广告投放ROI
- Improve advertising ROI
专业建议：新手建议通过Google官方代理商开户，确保账户稳定性
Professional Advice: Beginners are advised to open accounts through Google official agents
