运营最久的网站推广视频App：谷歌推广可以管理几个账号？TikTok在美国市场的崛起

运营最久的网站推广视频App：谷歌推广可以管理几个账号？TikTok在美国市场的崛起

The Longest-Running Video Promotion App: How Many Accounts Can Google Ads Manage? TikTok's Dominance in the US Market

社交媒体市场竞争激烈 | Fierce Competition in Social Media Market

根据Edison Research最新调查显示，82%的美国成年人使用社交媒体，与2021年持平。这意味着社交媒体市场已经饱和，各大平台争夺的是同一批用户。

According to the latest survey by Edison Research, 82% of US adults use social media, unchanged from 2021. This indicates the social media market has reached saturation, with platforms competing for the same user base.

TikTok打破市场格局 | TikTok Disrupts Market Dynamics

TikTok通过精准的算法推荐60秒以内的短视频，成功吸引了用户的注意力。数据显示，2019年70%拥有智能手机的美国10岁女孩在使用TikTok。

TikTok successfully captures user attention through its precise algorithm recommending sub-60-second videos. Data shows that in 2019, 70% of US 10-year-old girls with smartphones were using TikTok.

用户年龄结构变化 | Shifts in User Demographics

调查显示，12岁以上美国人使用TikTok的比例从2年前的11%增长到36%，仅次于Facebook和Instagram。特别值得注意的是，12-34岁年龄段用户已超过Facebook。

The survey shows TikTok usage among Americans aged 12+ grew from 11% two years ago to 36%, second only to Facebook and Instagram. Notably, users aged 12-34 now surpass Facebook's numbers.

竞争对手纷纷效仿 | Competitors Follow Suit

Meta推出Reels，YouTube推出Shorts，Pinterest推出Watch，Snapchat推出Spotlight，都是为了对抗TikTok。eMarketer预计，2021年TikTok广告收入接近40亿美元，2024年可能超过230亿美元。

Meta's Reels, YouTube's Shorts, Pinterest's Watch, and Snapchat's Spotlight were all created to compete with TikTok. eMarketer predicts TikTok's ad revenue will grow from $4 billion in 2021 to potentially over $23 billion by 2024.

广告业务快速发展 | Rapid Growth in Advertising

TikTok通过启用第一方和第三方cookie提升广告定位精准度，并推出与创作者平分广告收入的计划。Similarweb数据显示，2022年第一季度TikTok广告流量增长近200%。

TikTok improved ad targeting by enabling first- and third-party cookies and launched a revenue-sharing program with creators. Similarweb data shows TikTok's ad traffic grew nearly 200% in Q1 2022.

谷歌推广账号管理 | Google Ads Account Management

关于谷歌推广可以管理几个账号的问题，实际上谷歌允许单个用户管理多个广告账号，但需要遵守平台政策。建议使用Google Ads Manager账户来集中管理多个广告账户。

Regarding how many accounts Google Ads can manage, Google actually allows individual users to manage multiple ad accounts while complying with platform policies. We recommend using Google Ads Manager accounts to centrally manage multiple advertising accounts.