2022年跨境电商选品趋势分析：虎年新机遇
图片来源：图虫创意
欢乐喜庆的春节过完，跨境电商卖家们已陆续开工。新年伊始，选品规划成为重中之重，因为这将直接影响全年的销售表现。那么2022年有哪些值得关注的选品趋势？
After the joyful Spring Festival, cross-border e-commerce sellers have returned to work. At the beginning of the new year, product selection planning becomes the top priority as it will directly affect annual sales performance. So what are the noteworthy product selection trends in 2022?
一、直播带货持续升温
1. Live Streaming Commerce Continues to Heat Up
疫情催化下，欧洲70%消费者表示会在直播中购物。全球直播带货市场规模三年增长280%。亚马逊2022选品趋势也重点提及直播带货。
Catalyzed by the pandemic, 70% of European consumers said they would shop via live streaming. The global live streaming commerce market has grown by 280% in three years. Amazon's 2022 product selection trends also highlighted live streaming commerce.
热门品类：彩妆、护肤品（眼影、眼线、美颈霜等）转化率高；直播设备需求增加（背景板、桌椅等）。
Hot categories: Cosmetics and skincare products (eyeshadow, eyeliner, neck cream, etc.) have high conversion rates; Increased demand for live streaming equipment (backdrops, tables and chairs, etc.).
二、健康生活方式产品需求旺盛
2. Strong Demand for Healthy Lifestyle Products
疫情让消费者更关注身心健康：
The pandemic has made consumers pay more attention to physical and mental health:
- 运动健身：瑜伽服、骑行裤、运动内衣
- Fitness: Yoga wear, cycling pants, sports bras
- 居家放松：眼部按摩仪、颈部按摩棒
- Home relaxation: Eye massagers, neck massagers
- 家庭娱乐：庭院派对装饰用品
- Home entertainment: Garden party decorations
三、户外活动相关产品迎来增长
3. Outdoor Activity Products Show Growth Potential
后疫情时代，人们渴望走出户外：
In the post-pandemic era, people crave outdoor activities:
野营装备（帐篷、野营桌椅、睡袋）需求增加；环保出行带动电动自行车销量。
Increased demand for camping equipment (tents, camping chairs, sleeping bags); Eco-friendly travel boosts sales of electric bicycles.
四、个性化定制产品受青睐
4. Personalized Custom Products Gain Popularity
消费者更倾向定制化产品：DIY墙面涂料、汽车配件等个性化商品。
Consumers prefer customized products: DIY wall paints, car accessories and other personalized goods.
跨境电商资金解决方案
Cross-border E-commerce Financial Solutions
万里汇（WorldFirst）推出新年福利：新用户可享30万元人民币免费提现额度（活动时间：2022.1.1-3.31）。
WorldFirst launches New Year benefits: New users can enjoy 300,000 RMB free withdrawal quota (Event period: 2022.1.1-3.31).
把握2022选品趋势，跨境电商卖家将迎来新的增长机遇！
Grasping the 2022 product selection trends, cross-border e-commerce sellers will usher in new growth opportunities!
