外贸首选平台：7个必须知道的谷歌SEO落地页优化要点
图片来源：图虫创意
Image Source:Tuchong Creative
谷歌广告数据不理想怎么办？很多卖家第一时间想到的是优化关键词和投放竞价，其实落地页的用户体验优化也很重要。
What to do when Google Ads performance is unsatisfactory? Many sellers immediately think of optimizing keywords and bids, but in fact, landing page user experience optimization is equally important.
一、5大落地页踩坑的常见原因，你中招了吗？
1. 5 Common Pitfalls in Landing Pages - Are You Making These Mistakes?
落地页顾名思义就是用户在点击广告后跳转后的第一个页面，它的功能和目的也很明确，即洞察访客需求并促成交易。
As the name suggests, a landing page is the first page users see after clicking an ad. Its function and purpose are clear: to understand visitor needs and facilitate transactions.
1、网站打开速度过慢
1. Slow Website Loading Speed
根据谷歌官方的数据统计，网站速度每慢1秒，跳出率就高出20%。
According to Google's official statistics, for every 1 second slower in website speed, the bounce rate increases by 20%.
2、落地页内容与广告文案不一致
2. Inconsistent Content Between Landing Page and Ad Copy
保障谷歌广告投放效果的一个基本原则，就是关键词、广告文案和落地页三者的高度统一。
A fundamental principle for ensuring Google Ads effectiveness is the high consistency between keywords, ad copy, and landing pages.
二、落地页优化，把握3大关键原则
2. Landing Page Optimization: 3 Key Principles
1、相关性
1. Relevance
在选择落地页时，务必选择与广告文案和关键词高度相关的页面。
When selecting landing pages, be sure to choose pages that are highly relevant to the ad copy and keywords.
2、可靠性
2. Reliability
落地页应向用户传递出值得信赖的品牌形象。
Landing pages should convey a trustworthy brand image to users.
3、便捷性
3. Convenience
一个优秀的落地页，可以让用户快速访问并清晰地获取到信息。
An excellent landing page allows users to quickly access and clearly obtain information.
当然，在完成页面内容后我们还要进行A/B测试，以验证成果，改进并持续优化。
Of course, after completing the page content, we should also conduct A/B testing to verify results, improve and continuously optimize.
雨果跨境了解到，55数据是全球品牌科技集团Brandtech旗下成员，也是Meta（原Facebook）、Google、Oracle、Adobe Business等众多技术的认证合作伙伴和经销商。
Hugo Cross-border learned that 55 Data is a member of the global brand technology group Brandtech and a certified partner and distributor of many technologies including Meta (formerly Facebook), Google, Oracle, and Adobe Business.