东南亚跨境电商推广指南：社交媒体平台与营销策略
稳定的SEO推广怎么收费？谷歌合作推广都有谁做的？
How much does stable SEO promotion cost? Who are the Google cooperation partners?
东南亚是跨境电商卖家最为关注的蓝海市场之一。东南亚电商发展速度较快，同时距离我国较近，在货物运输方面更加方便。此外东南亚电商目前仍然处于开发阶段，跨境卖家均站在同一起跑线上。
Southeast Asia is one of the most promising blue ocean markets for cross-border e-commerce sellers. The region's e-commerce is developing rapidly with geographical proximity to China facilitating logistics. Currently at an early development stage, it offers equal opportunities for all cross-border sellers.
东南亚主要社交媒体平台
Major Social Media Platforms in Southeast Asia
越南 Vietnam
Facebook在越南拥有4200万用户（总人口9700万），占据广告收入主要份额。其次是YouTube、Instagram、Twitter等平台。
Facebook dominates Vietnam with 42 million users (out of 97 million population), controlling most ad revenue. YouTube, Instagram and Twitter follow.
印尼 Indonesia
最受欢迎的三大平台是Facebook、TikTok和Instagram。用户主要通过移动端访问，网站移动端优化至关重要。
Top platforms are Facebook, TikTok and Instagram. Mobile optimization is crucial as most users access via mobile devices.
新加坡 Singapore
88.7%的用户每天使用YouTube，WhatsApp也很受欢迎。TikTok用户已突破100万，增长潜力巨大。
88.7% users access YouTube daily, with WhatsApp also popular. TikTok has surpassed 1 million users showing strong growth potential.
泰国 Thailand
Facebook是泰国第一大社交平台，其次是Line、Instagram、Twitter和TikTok。
Facebook leads Thailand's social media landscape, followed by Line, Instagram, Twitter and TikTok.
独立站营销策略
Marketing Strategies for Independent Websites
1. 平台选择 Platform Selection
Facebook适合各类产品，YouTube更适合功能型产品的详细展示。
Facebook suits various products while YouTube better showcases functional products through detailed videos.
2. 推广方式 Promotion Methods
除付费广告外，可尝试游戏、时尚美妆、运动健身、家居生活类红人营销。
Beyond paid ads, consider influencer marketing in gaming, fashion/beauty, fitness, and home/lifestyle niches.
3. 内容本土化 Content Localization
深入了解东南亚各国文化差异，避免文化禁忌，制定本土化营销内容。
Understand cultural differences across Southeast Asian countries to create localized content while avoiding cultural taboos.
专业提示：我们提供Google、Facebook、Bing、Yandex等平台的无缝对接，以及实时数据分析工具帮助优化营销策略。
Pro Tip: We offer seamless integration with Google, Facebook, Bing, Yandex etc. plus real-time analytics tools to optimize marketing strategies.
东南亚市场潜力巨大，跨境卖家应尽快行动！
With huge market potential in Southeast Asia, cross-border sellers should act now!