权威的CPC推广厦门：谷歌竞价推广功能解析与Facebook Messenger视频通话新功能
Facebook Messenger新增视频通话功能：社交平台的微信化趋势
Facebook Messenger adds video calling feature: The WeChat-like evolution of social platforms
本周一，Facebook宣布其即时通讯应用Facebook Messenger新增视频通话功能。该功能按钮位于Messenger应用界面的右上角，Android和iOS系统均已更新。不过目前仅部分国家和地区可以使用这一新功能，包括美国、加拿大、墨西哥、老挝、尼日利亚以及部分欧盟国家。
On Monday, Facebook announced the addition of video calling feature to its instant messaging app Facebook Messenger. The feature button is located in the upper right corner of the Messenger interface, with updates available for both Android and iOS systems. However, currently only some countries and regions can use this new feature, including the United States, Canada, Mexico, Laos, Nigeria, and some EU countries.
从IM到社交平台的演变
Evolution from IM to social platform
从文本IM扩展为多媒体IM，再从IM发展为基于社交的平台，这是许多产品走过的路。最典型的例子就是微信，而紧随其后的就是Messenger。
The expansion from text-based IM to multimedia IM, and then from IM to a social-based platform is a path many products have taken. The most typical example is WeChat, followed closely by Messenger.
Messenger的功能演进历程
Messenger's feature evolution timeline
2013年1月，Messenger新增发送语音和语音通话功能；2015年3月，增加好友间一对一转账功能；2015年4月，推出网页版。在上月的F8开发者大会上，Facebook更明确表示不久将为Messenger增加电商属性。
In January 2013, Messenger added voice messaging and voice calling features; in March 2015, it introduced peer-to-peer payment functionality; in April 2015, the web version was launched. At last month's F8 Developer Conference, Facebook clearly stated that e-commerce features would soon be added to Messenger.
用户数据与市场分布
User data and market distribution
逐渐平台化的Messenger目前拥有6亿用户，绝大部分在美国本土。而同样属于Facebook旗下的WhatsApp似乎并不急于平台化，后者现在拥有8亿用户，且大部分用户在海外。在欧洲和南非等地，WhatsApp比Messenger流行得多。
The increasingly platform-based Messenger currently has 600 million users, mostly in the United States. WhatsApp, also owned by Facebook, doesn't seem to be in a hurry to become a platform. It now has 800 million users, mostly overseas. In Europe, South Africa and other regions, WhatsApp is much more popular than Messenger.
Messenger产品经理Stan Chudnovsky表示，Facebook目前还没有在WhatsApp中植入视频聊天功能的计划。
Messenger product manager Stan Chudnovsky stated that Facebook currently has no plans to implement video chat features in WhatsApp.
厦门CPC推广与谷歌竞价推广
Xiamen CPC promotion and Google bidding promotion
在数字营销领域，CPC（每次点击付费）推广是重要的广告形式。厦门作为中国东南沿海重要的经济中心，拥有众多需要网络推广的企业。谷歌竞价推广（Google Ads）作为全球领先的PPC广告平台，可以帮助厦门企业精准定位海外客户，提升品牌国际影响力。
In the field of digital marketing, CPC (Cost Per Click) promotion is an important advertising format. Xiamen, as an important economic center on China's southeast coast, has many businesses that need online promotion. Google Ads, as the world's leading PPC advertising platform, can help Xiamen enterprises accurately target overseas customers and enhance their international brand influence.
