为什么企业要做谷歌推广？B2B平台成交经验分享
图片来源：图虫创意
大家好，我英文叫Shelling, 目前从事于深圳红烛实业。今天想跟大家聊下我在中国制造网平台成交订单的一些经验。
Hello everyone, my English name is Shelling, currently working at Shenzhen Hongzhu Industrial. Today I'd like to share my experience in closing deals on Made-in-China.com platform.
对我而言，外贸是一个有魔力的行业，经历12年外贸浮沉，始终保存初心。这些年来，我参加过国内外各种类型的灯具展，也利用过社媒、谷歌开发客户，但感觉最得心应手的还是利用B2B平台开发客户。
For me, foreign trade is a magical industry. After 12 years of ups and downs in international trade, I've kept my original aspiration. Over the years, I've participated in various domestic and international lighting exhibitions, and used social media and Google to develop clients, but I find B2B platforms the most effective way to acquire customers.
中国制造网的优势
Advantages of Made-in-China.com
其中，中国制造网我是最熟悉的平台，已经操作了12个年头，绝大部分的优质客户也都在这里成交。我记得当时我们公司一共有两个B2B平台，其中一个就是中国制造网。
Made-in-China.com is the platform I'm most familiar with, having operated it for 12 years. Most of our high-quality clients were acquired through this platform. I remember our company used two B2B platforms, and Made-in-China.com was one of them.
而我也更倾向于使用中国制造网平台，因为它的相对优势更加明显。比如发布产品的模式较为简单，客户大都是B端客户，含金量比较高。而且客户的信息更加齐全，例如公司名字、邮箱、电话号码、会员状态、搜索记录、90天内发了多少个询盘、甚至是否被其他供应商收藏，而且客户回复邮件的机率也更大。
I prefer Made-in-China.com because of its obvious advantages: simpler product listing process, mostly B2B clients with higher quality, and more complete client information including company name, email, phone number, membership status, search history, number of inquiries sent in 90 days, and even whether they've been favorited by other suppliers. The email response rate is also higher.
成功案例分享
Success Stories
12年来，我在中国制造网成交了不计其数的订单，后来这些客户大多成长为我们公司的代理，而且配合度很高，节约了维护的时间成本。
Over 12 years, I've closed countless orders on Made-in-China.com, and most of these clients have grown into our company's agents with high cooperation, saving maintenance time costs.
让我印象最深的是三年前的一个约旦客户，现在已经成为我最好的国外友人，我们彼此都非常信任对方。当时他给我发了一个询盘，我回复邮件的同时也加了客户的WhatsApp, 第一个订单是15个测试样品。
The most impressive case was a Jordanian client three years ago, who has now become my best foreign friend with mutual trust. He sent an inquiry, and I replied via email while adding his WhatsApp. The first order was 15 test samples.
由于中国制造网有这位客户公司的详细信息，所以我通过客户的邮箱、网站，对客户做了一个全面的背景调查，发现这个客户正是我们目标客户中比较有实力的批发商。
Since Made-in-China.com provided detailed company information, I conducted thorough background research through the client's email and website, confirming he was a strong wholesaler in our target market.
为什么企业要做谷歌推广？
Why Enterprises Should Do Google Ads?
1. 全球覆盖：谷歌是全球最大的搜索引擎，覆盖200多个国家和地区
1. Global Coverage: Google is the world's largest search engine, covering 200+ countries and regions
2. 精准定位：可以根据关键词、地理位置、设备类型等多维度精准定位目标客户
2. Precise Targeting: Can accurately target customers by keywords, location, device type, etc.
3. 高转化率：搜索广告的转化率通常高于其他数字营销渠道
3. High Conversion: Search ads typically have higher conversion rates than other digital channels
4. 数据透明：提供详细的数据分析，帮助优化广告效果
4. Transparent Data: Provides detailed analytics to optimize ad performance
成功经验总结
Key Takeaways
经过多年的总结，中国制造网的客户明显更为优质，客户群体更注重品质而非价格，因为齐全的客户信息使得沟通更见顺畅便捷。
Through years of experience, Made-in-China.com clients are clearly higher quality, focusing more on quality than price. Complete client information makes communication smoother.
有了强大的平台支持，公司灵活的政策也必不可少。除了为客户支付内陆运费，我们也会尽力给到客户最大的支持，例如提供免费的样品，在最低起订量的情况下为客户定制LOGO等等。
With strong platform support, flexible company policies are essential. Besides covering inland shipping, we provide maximum support like free samples and custom logos at minimum order quantities.
从细节服务提升客户的满意度，从获得最初信赖到成为长期合作的战略伙伴！
Enhancing customer satisfaction through detailed services, building initial trust into long-term strategic partnerships!
