0差评的广告视频APP推广：国内卖家如何成功入驻天猫国际平台
随着天猫国际平台的快速发展与日益壮大，越来越多的国内卖家开始关注并考虑入驻该平台，以拓展海外市场或满足国内消费者对海外商品的需求。然而，天猫国际作为阿里巴巴旗下的跨境电商平台，其入驻条件与要求相较于天猫商城有所不同。
With the rapid development and growing prominence of Tmall Global, an increasing number of domestic sellers are considering entering this platform to expand into overseas markets or meet domestic consumers' demand for foreign products. However, as Alibaba's cross-border e-commerce platform, Tmall Global has different entry requirements compared to Tmall.
一、国内卖家能否入驻天猫国际平台
1. Can Domestic Sellers Enter Tmall Global?
天猫国际平台主要面向海外品牌与商家，要求其入驻商家必须拥有海外公司实体及海外零售资质。然而，这并不意味着国内卖家完全无法入驻。在特定条件下，国内卖家可以通过注册海外公司、获取海外零售资质等方式，满足天猫国际的入驻要求。
Tmall Global primarily targets overseas brands and merchants, requiring them to have an overseas company entity and retail qualifications. However, this doesn't mean domestic sellers cannot enter at all. Under specific conditions, domestic sellers can meet Tmall Global's requirements by registering an overseas company and obtaining overseas retail qualifications.
二、天猫国际入驻要求介绍
2. Tmall Global Entry Requirements
基本条件 Basic Requirements:
商家需拥有海外公司实体，具备海外零售资质。
Merchants must have an overseas company entity with retail qualifications.
优先录取条件 Priority Admission Conditions:
海外知名实体卖场或B2C网站，以及未进入中国市场的海外知名品牌，将享有优先入驻权。
Well-known overseas physical stores or B2C websites, plus overseas famous brands not yet in the Chinese market, will receive priority.
三、天猫国际开店的具体要求
3. Specific Requirements for Opening a Tmall Global Store
卖场型天猫旗舰店 Marketplace Flagship Store:
商家需拥有海外注册满1年以上的35类目商标原件。
Merchants must have an original trademark registered overseas for over 1 year in Category 35.
品牌旗舰店 Brand Flagship Store:
商家需拥有海外注册满1年以上的品牌商标R原件，且该品牌在海外有零售经营。
Merchants must have an original R-trademark registered overseas for over 1 year with retail operations abroad.
专营店 Specialty Store:
商家需就所售商品提供品牌方销售授权，或从品牌方开始完整的品牌授权链路证明。
Merchants must provide brand sales authorization or complete brand authorization chain documentation.
（本文内容根据网络资料整理，出于传递更多信息之目的）
(This content is compiled from online sources for informational purposes)
