外贸独立站搭建终极指南：从域名选择到多语言优化

外贸独立站搭建终极指南：从域名选择到多语言优化

The Ultimate Guide to Building Foreign Trade Independent Websites: From Domain Selection to Multilingual Optimization

搭建外贸独立站的主要作用就是通过网站获取海外的客户资源，为外贸企业增加获得海外订单的有效渠道。然而，许多外贸公司缺乏专业的建站团队，常常导致网站无法有效获取海外客户资源。那么，搭建外贸独立站需要注意哪些关键点呢？

The primary purpose of building a foreign trade independent website is to acquire overseas customer resources through the website, providing an effective channel for foreign trade enterprises to increase overseas orders. However, many foreign trade companies lack professional website-building teams, often resulting in websites that fail to effectively acquire overseas customer resources. So, what are the key points to pay attention to when building a foreign trade independent website?

1. 域名的选择 | Domain Name Selection

在中国，我们建站使用的域名基本都是拼音或者字母组成的，因为这符合我们国内的文化和习惯。但是外贸网站面向的是海外客户，所以在选择域名的时候，一定要站在他们的角度去思考，选择一个更容易让他们记住的域名。例如，使用产品的英文可能更直观。而且，使用产品关键词的英文作为域名也可以帮助网站在海外搜索引擎中的排名。

In China, the domain names we use for building websites are mostly composed of pinyin or letters, as this aligns with our domestic culture and habits. However, foreign trade websites target overseas customers, so when choosing a domain name, it's essential to think from their perspective and select a name that's easier for them to remember. For example, using the English name of the product might be more intuitive. Moreover, using the English keywords of the product as the domain name can also help the website's ranking in overseas search engines.

2. 空间的选择 | Hosting Space Selection

外贸网站建设需要考虑的另一个问题是空间的选择。外贸网站面对的是海外客户。由于距离和线路的原因，海外用户访问国内服务器会很慢。用国内主机搭建外贸网站无疑是一个致命的错误。面对不同地区的客户，我们最好选择该地区的服务器机房。例如，如果您的网站面向美国客户，那么选择美国主机是最合适的。

Another issue to consider in foreign trade website construction is the selection of hosting space. Foreign trade websites serve overseas customers. Due to distance and network routing, overseas users accessing domestic servers can be very slow. Using domestic hosting for a foreign trade website is undoubtedly a fatal mistake. For customers in different regions, it's best to choose server locations in those regions. For example, if your website targets American customers, selecting a U.S.-based hosting provider is most appropriate.

3. 网站建设 | Website Construction

与选择域名一样，您在规划网站结构时必须考虑用户。比如网站程序设计要细化，符合海外客户的浏览习惯等，从网站整体结构到小字号选择等细节。建立的外贸网站必须"像当地人那样做"，不能成为他们眼中的异类。另外，网站需要做基础的优化，采用符合海外搜索引擎排名规则的方法对网站进行优化，让海外客户通过搜索引擎轻松找到你的网站。

Just like selecting a domain name, you must consider users when planning the website structure. For instance, the website's programming should be detailed and conform to the browsing habits of overseas customers, from the overall structure to small details like font size selection. The foreign trade website must "do as the locals do" and not appear as an oddity in their eyes. Additionally, the website needs basic optimization, using methods that comply with overseas search engine ranking rules to make it easier for overseas customers to find your site through search engines.

4. 网站多语种 | Website Multilingual Support

网站必须选择多语言网站。目前，如果网站只有英文，其他国家如俄文、西班牙文、日文等当地语言的客户将不会关注公司网站。为了迎合他们和迎合搜索引擎，必须建立一个多语言网站的版本。该网站推荐使用104种语言。

The website must support multiple languages. Currently, if a website only has English, customers from other countries who speak local languages like Russian, Spanish, or Japanese will not pay attention to the company's website. To cater to them and to search engines, it's essential to build a multilingual version of the website. The site is recommended to support 104 languages.