丽江领先SEO推广公司：如何通过谷歌竞价选品实现流量与询盘转化
电子商务运营的核心：读懂买家真实需求
The Core of E-commerce Operation: Understanding Buyers' Real Needs
在丽江SEO推广服务中，我们经常遇到客户询问："谷歌竞价推广什么最赚钱？"但更重要的问题是：您真的了解目标买家的需求吗？
In Lijiang SEO promotion services, we often hear clients ask: "What products are most profitable for Google Ads?" But the more crucial question is: Do you truly understand your target buyers' needs?
曾经有个真实案例：某天猫店主因运营人员两个月花费20万直通车仅成交2000元，导致悲剧发生。这警示我们：过度关注"电"(技巧/投放)而忽视"商"(交易本质)是致命的。
A real case: A Tmall store owner caused a tragedy because the operator spent 200,000 RMB on PPC but only generated 2,000 RMB sales in two months. This warns us: Overemphasizing the "E"(techniques) while neglecting the "Commerce"(transaction essence) is disastrous.
行业选品数据分析实例：
Case Study of Product Selection Data Analysis:
以iPhone手机壳为例，当前Amazon数据显示：
• iPhone6占比85%
• iPhone5占比14.5%
• 其他型号可忽略
如果仍主推iPhone4手机壳，结果可想而知。
Take iPhone cases as example, current Amazon data shows:
• iPhone6: 85%
• iPhone5: 14.5%
• Other models: negligible
If you still focus on iPhone4 cases, the outcome is predictable.
三大选品策略：
Three Product Selection Strategies:
1. 大众消费品：调研目标市场C端平台
2. 日常用品：分析Amazon/eBay/速卖通等平台
3. 手工艺品：参考Etsy等专业平台
1. Consumer Goods: Research target market C-end platforms
2. Daily Necessities: Analyze Amazon/eBay/AliExpress
3. Handicrafts: Refer to Etsy and similar platforms
商品的双重价值：
Dual Value of Products:
优秀商品必须同时满足：
• 有形价值：产品质量、功能
• 无形价值：服务、品牌、用户体验
Excellent products must fulfill:
• Tangible Value: Quality, functionality
• Intangible Value: Service, branding, user experience
丽江领先SEO公司建议：真正的电商运营始于精准选品，终于持续优化。点击咨询我们的谷歌竞价推广服务！
Lijiang Leading SEO Company suggests: Real e-commerce operation starts with precise product selection and ends with continuous optimization. Click to consult our Google Ads services!
