梧州六堡茶出口创新高：品牌价值突破17亿的秘诀
梧州六堡茶出口创新高：品牌价值突破17亿的秘诀
Wuzhou Liubao Tea Exports Hit Record High: The Secret Behind Its 1.7 Billion Brand Value
最新数据显示，2017年梧州口岸六堡茶出口总值突破百万美元大关，达101.38万美元，创四年来新高。尽管出口总量同比下降2.5%至115.2吨，但出口单价显著提升23.5%，品牌竞争优势持续增强。
According to the latest statistics, Wuzhou's Liubao tea exports exceeded one million USD in 2017, reaching $1,013,800 - a four-year high. Although the total export volume decreased by 2.5% to 115.2 tons, the unit price increased significantly by 23.5%, demonstrating growing brand competitiveness.
市场扩张：从东南亚到欧盟
Market Expansion: From Southeast Asia to EU
2017年梧州六堡茶年产量达13500吨，总产值超14亿元。出口市场除传统的马来西亚、新加坡、俄罗斯外，成功开拓欧盟市场。国内市场覆盖全国20多个省区市，其中北方和华东市场呈现供不应求态势。
In 2017, Wuzhou's Liubao tea production reached 13,500 tons with total output value exceeding 1.4 billion yuan. While maintaining traditional markets in Malaysia, Singapore and Russia, it successfully entered the EU market. Domestically, its products are now available in over 20 provinces, with particularly strong demand in northern and eastern China.
品质保障：三重认证体系
Quality Assurance: Triple Certification System
梧州检验检疫局实施严格监管：
1. 地理标志产品保护（6家企业获认证）
2. 生态原产地保护
3. "同线同标同质"工程
出口产品100%符合目的地国检测标准。
Wuzhou Inspection and Quarantine Bureau implements strict supervision:
1. Geographical indication protection (6 certified companies)
2. Eco-origin protection
3. "Same standards for domestic and export products" project
100% of exported products meet destination countries' standards.
品牌价值：龙头企业领跑
Brand Value: Industry Leaders Setting the Pace
权威评估显示：
• 六堡茶公共品牌价值从15.79亿增至17.31亿
• 梧州茶厂"三鹤"品牌全国排名升至33位（广西第一）
• 茂圣"品牌排名从62位跃升至34位（广西第二）
Official evaluations show:
• Public brand value increased from 1.579B to 1.731B yuan
• Wuzhou Tea Factory's "Sanhe" brand rose to 33rd nationally (No.1 in Guangxi)
• "Maosheng" brand jumped from 62nd to 34th (No.2 in Guangxi)
专家指出，梧州六堡茶通过品质升级+品牌建设+市场拓展的三维战略，成功实现从地方特产到国际品牌的转型，为中国传统茶产业升级提供了典范案例。
Experts note that through a three-dimensional strategy of quality enhancement + brand building + market expansion, Wuzhou Liubao tea has successfully transformed from a local specialty to an international brand, setting an exemplary case for upgrading China's traditional tea industry.
